Posts made in March, 2014

on Mar 28, 2014

By Mark Syal This week The Drum unveiled the nominations for its first ever Digital Trading Awards, designed to reward transparency and efficiency in the digital ad ecosystem. Here sponsor Essence’s head of media, EMEA, Mark Syal talks about the future of trading and the importance of understanding the price and value of advertising. Knowing the price and value of advertising We all know there’s value in paying more for something that will last, like a designer watch. And there are times when it’s simply not worth paying a premium. And yet, when it comes to advertising, brands often accept the opposite Read full story › Source: The Drum...

on Mar 28, 2014

By Gillian West Earlier this month ITV revealed that Daybreak would be joining the likes of The Big Breakfast, GMTV and TV-am on the breakfast TV scrapheap and replaced by Good Morning Britain, a new show fronted by ex-BBC Breakfast host Susanna Reid, Ben Shepherd, Charlotte Hawkins and Sean Fletcher. In light of this new crowdsourcing design company DesignCrowd challenged its community of designers to come up with a new logo for the brand. Speaking to The Drum, Jo Sabin, marketing manager for DesignCrowd.co.uk, explained: “When we heard that Daybreak was relaunching as Good Morning Britain, our team at DesignCrowd was excited Read full story › Source: The Drum...

on Mar 28, 2014

By Staff Writer In response to reports that Twitter is considering ditching the hashtag, our fifth Tight Brief challenged our readers to come up with a campaign to save it. For the last week, the many ideas we received have been open to a public vote on thedrum.com and today we can reveal the top 10 and the Tight Briefs winner for week five. You can see the top 10 they chose in descending order below. As always, this week’s winning entry will be shortlisted in a special Tight Briefs category at this year’s Chip Shop Awards. Read full story › Source: The Drum...

on Mar 28, 2014

By Ishbel Macleod The Association of Train Operating Companies (ATOC) has unveiled a campaign to promote its new Two Together Railcard. Set to launch on Monday 31 March, a TV ad shows animated couple Tony and Sarah touring the UK with their Two Together Railcard, which provides a third off most adult rail fares. Devised by The Red Brick Road, the TV ad will be supported by national press and digital activity, followed by two 30 radio spots in April. David Miller, managing director at The Red Brick Road said: “We are excited to launch this new campaign which will not only create awareness of the Read full story › Source: The Drum...

on Mar 28, 2014

Pharrell Williams joins Kanye West and Rita Ora, signs long-term deal with Adidas. Read full story › Source: Marketing Week...