Posts made in March, 2014

on Mar 28, 2014

By Staff Writer Some of the most shocking advertising ever entered into the Chip Shop Awards will go on display at Advertising Week in London next week – but only for those brave enough to look inside the Chip Shop Peep Show. For more than 10 years, the Chip Shop Awards has been giving a home to advertising that no client would ever be brave enough to touch. But visitors to Advertising Week – which takes place at Bafta in London throughout next week – will be given the opportunity to feast their eyes on work which has been deemed too dangerous for public consumption. To Read full story › Source: The Drum...

on Mar 28, 2014

Dave Dyson appears in a comical MMS video informing customers when 4G is ready in their area. Read full story › Source: Marketing Week...

on Mar 28, 2014

By Ishbel Macleod Adfonic, the mobile advertising company, has today announced that it has rebranded as byyd, as well as revealing that it has 12 new clients, including Weve, King.com and Starcom MediaVest. The rebrand looks to show the company’s evolution to the market-leading mobile Demand-side Platform (DSP), since the launch of technology platform Madison in 2012. “The mobile advertising industry has grown up in the past five years and is now highly specialised. This means that business models attempting to cater to both publishers and advertisers risk underserving each party. Our mobile DSP, Madison, and ad campaign services constitute a unique, differentiated offering, leveraging Read full story › Source: The Drum...

on Mar 28, 2014

By Stephen Lepitak Johnston Press saw its advertising revenue decline by 6.4 per cent last year to £181.7m, as it posted losses of £286.8m. Despite advertising declining, digital revenues grew by 19.4 per cent for the year, with digital display revenue up by 30.3 per cent as the company’s digital audience was recorded at 21.1m in December, with 13.3m unique users. Print advertising fell by 9.5 per cent to £157.1m, while newspaper sales were down by 2.1 per cent to £87.7m. ‘Significant exceptional items’ however meant that the company recorded a statutory loss before tax of £286.8m, mainly as a result of restructuring, while Read full story › Source: The Drum...

on Mar 28, 2014

By John Glenday VisitBritain has mounted its first lesbian, gay, bisexual and transgender marketing campaign in four years with a ‘Love is GREAT’ promotion targeting US travellers. Running across a range of print, digital and social media channels the campaign has been devised by Out Now, the global LGBT marketing communications agency, which is opening a new US office later in the year. Marrying key British products whilst celebrating equality and love the promotion will offer one lucky couple the chance to attend UK Pride events this summer with adverts running in Passport, Instinct, Curve magazines, Out There, Advocate.com, Huffington Post, LGBTQ Nation and Out.travel. Read full story › Source: The Drum...