By James Swift Batchelors is targeting do-it-all mums in a new £1.4 million TV campaign for its Deli Box range. Read full story › Source: Campaign...
Read MoreBy Ben Hall Coordown, the Italian Down Syndrome charity, has achieved the most-shared ad status this week, beating Wren Studio’s “first kiss”, which has dropped seven places after two weeks at the top. Read full story › Source: Campaign...
Read MoreBy John Glenday The UK’s video on demand regulator has called for the introduction of mandatory age-checks on porn site visitors to protect children from being exposed to graphic content after its own research showed 6 per cent of children aged under 15 had viewed an adult website. This figure was arrived at after Nielsen Netview were commissioned to install monitoring equipment on 45,000 PC and laptops users for one month, with one website, Pornhub, racking up visits by 112,000 boys aged between 12 and 17. Both these figures are thought to be underestimates as smartphone and tablet visitors were not counted. To address this the Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Adams Foods’ MU cheese has partnered up with 20th Century Fox and Rio 2 to promote its range of cheeses ahead of the film’s 4 April release. The partnership, developed by marketing agency Blue Chip, will see MU consumers offered the chance to win a Rio plush toy every day plus the opportunity to win a family holiday to Rio de Janeiro. To enter, consumers are invited to visit the bespoke promotional microsite, created by Blue Chip, to register their details and the last four digits of the promotional pack barcode to be entered into the daily and grand prize Read full story › Source: The Drum...
Read MoreBy Maisie McCabe Kia, the Hyundai-owned car marque, is looking to develop CRM as a core part of its marketing strategy and is holding a review find its first retained CRM agency. Read full story › Source: Campaign...
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