Posts made in March, 2014

on Mar 27, 2014

By Stephen Lepitak The European Commission has approved tax breaks for the UK computer games industry, ending years of campaigning by the industry body TIGA which claims the decision will bring £188m to developers. TIGA has battled for a tax break for many years, calling for them to be made with each passing budget, as the industry has witnessed the closure of many development companies over the last five years. Dr Richard Wilson, CEO of TIGA, said: “Tax breaks for games production will help the UK fight its way back to the forefront of video game development.” Meanwhile, Professor Louis Natanson, head of the Read full story › Source: The Drum...

on Mar 27, 2014

By Natalie Mortimer Magnum ice cream has teamed up with designer Henry Holland to design the “ultimate party dress,” in celebration of the brand’s 25th anniversary. Inspired by the Magnum Classics range, the Henry Holland Magnum 25 is a 60s-inspired shift dress featuring an interpretation of the iconic “crack” of Magnum chocolate, revealing the “rich ice cream beneath”. Just 25 copies of the exclusive Henry Holland Magnum 25 dress, worth £5,000, have been made, with each one marking every year of Magnum. A competition to win a dress is supported by the #MagnumDressCode hashtag. Read full story › Source: The Drum...

on Mar 27, 2014

Nations League could help international football rival club tournaments, experts say. Read full story › Source: Marketing Week...

on Mar 27, 2014

By Ishbel Macleod MEC has appointed Josh Berman to the team as head of digital product development, where he will cultivate MEC’s digital product offer across specialist communities including social, search, mobile, performance marketing and digital content. Previously director of brand strategy development for Kontera, Berman said he is “delighted to be taking on this role within the MEC global digital team”. “Thanks to MEC’s scale and expertise, I believe we are uniquely positioned to take advantage of the rapidly evolving digital landscape and help future-proof our clients’ communications strategies, ensuring both our clients and the agency remain at the forefront Read full story › Source: The Drum...

on Mar 27, 2014

By Gillian West Jersey Telecom (JT) has worked with CBJWT to produce the marketing for its new Pay Monthly offering that separates the airtime plan from the handset. JT customers will now be able to pay monthly for their voice, text and data package, along with a separate monthly fee for their handset. The flexibly of this less restrictive plan is key to the pan-island campaign developed by CBJWT ‘Don’t be Tied’. The creative shows customers being physically tied to their device, causing them to miss out on everyday activities and runs until mid-June with creative refreshes over the coming months. Activity will Read full story › Source: The Drum...