Posts made in March, 2014

on Mar 27, 2014

By Jessica Davies IBM is set to shake up the digital ad industry model with the launch of 10 new, global Interactive Experience labs, supported by a $100m investment which will see it expand its consulting services to help clients with experience design and engagement. The Interactive Experiences division is the tech giant’s global consulting practice dedicated towards creating next-generation services, created to integrate the design capabilities and user experience experts from Interactive – one of the biggest digital agencies in the world. The move will see 1,000 new jobs created for the labs, across each of the labs, which will be located Read full story › Source: The Drum...

on Mar 27, 2014

By Direct Marketing News Alleging that private companies hold more sensitive personal data than the government, Sen. Rockefeller says Target “fell far short” in efforts to contain the breach of customer accounts. Read full story › Source: DM News...

on Mar 27, 2014

By Natalie Mortimer The BBC has today (27 March) announced Louisa Compton, daytime editor at BBC Radio 5 live, as the new editor of BBC Newsbeat and 1Xtra. Compton has worked at BBC Radio 5 live since 2005 and has been Victoria Derbyshire’s editor for five years. During her time as daytime editor she also devised the format for the network’s lunchtime programme, currently presented by Shelagh Fogarty, and for Saturday Edition and oversaw big changes to Richard Bacon’s programme. Head of BBC News Programmes, Ceri Thomas, said: “The next few years will be some of the most exciting Newsbeat and 1Xtra News have ever Read full story › Source: The Drum...

on Mar 27, 2014

By Stephen Lepitak The Museum of London has revealed an advertising campaign to promote its upcoming Sherlock Holmes exhibition – The man who never lived and may never die. Created by AKA, alongside graphics by A+B Studios, the campaign went live today, with activity running across print, outdoor and digital, as well as it aims to attract over 100,000 visitors during the six month run. Supporting activity will also be developed through PR, social media and public affairs in order to direct awareness and increase footfall to the two Museum of London. Andrew Marcus, deputy head of communications at the Museum of London, Read full story › Source: The Drum...

on Mar 27, 2014

By Ishbel Macleod Lithium Technologies has today acquired Klout, in a deal which will see the company reach 500 million consumers across 10,000 specific interest areas, and over 300 branded communities. The deal, financial figures for which are currently unknown, will help develop one of the biggest data footprints, allowing brands to create a more complete profile of their customers and their needs. “With Klout, Lithium fully delivers on its vision of building a trusted online connection between consumers and the brands they care about,” said Rob Tarkoff, Lithium president and CEO. “Trust is the currency online. For consumers, a trusted expert provides greater confidence Read full story › Source: The Drum...