Advertising Week Europe 2014 takes place next week. We offer you an essential guide to our own content and other highlights. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer Over half of UK consumers would be annoyed with retailers that assume they want goods they haven’t ordered, according to new research from digital commerce solutions provider Venda. In reaction to the news that Amazon has filed a patent to ship goods to customers before they had actually been ordered, 55 per cent of shoppers said they would be annoyed with the retailer. The research, which YouGov conducted on behalf Venda, polled the views of 2,052 UK adults, also found that 37 per cent of consumers would regard this type of predictive delivery as an invasion of their privacy. When asked if Read full story › Source: The Drum...
Read MoreBy Peter Houston Steven Althaus, head of brand management and marketing services at BMW, told the Digital Innovators’ Summit in Berlin this week that “marketing will no longer be the department that puts lipstick on the gorilla. It needs to be about truth well told”. Speaking about the company’s launch of the innovative i3 car, he outlined three imperatives that could impact the way BMW markets cars. He noted the shift from hardware to software, from car ownership to car usage, and from dealer sales to online retailing. “These are driving a major paradigm shift in marketing,” he said. BMW’s carbon-fibre electric i3, hailed by Read full story › Source: The Drum...
Read MoreSainsbury’s online director: ‘Marketing is about influencing the customer conversation, not shouting at them’
Jon Rudoe says above the line advertising is not dead for the supermarket, but that it needs to be used in new ways. Read full story › Source: Marketing Week...
Read MoreBy Gillian West Air France plays on its French character mixing its heritage and modernity with a new advertising campaign set to launch in 12 countries on 2 April. ‘Air France, France is in the air’ spans print, online, social and radio and consists of six key visuals which illustrate the services offered by the airline – including its new A380, the La Première cabin, its new business cabin, gastronomy, the network and over 1,000 SkyPriority channels – supplemented by 12 visuals depicting the iconic destinations served by Air France. Part of the Transform 2015 plan and developed by BETC, Argentine photographers Sofia Read full story › Source: The Drum...
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