Posts made in March, 2014

on Mar 27, 2014

By Stephen Lepitak British Airways has apologised for a poorly timed advert urging viewers ‘to escape the commute and discover the Indian Ocean’ just days after it was revealed that missing flight MH370 is thought to have crashed there. The ad, which appears to be running on the London Underground and has now begun to spread on Twitter, features the text on top of a background of the sea. The Drum approached BA to check that the advert was indeed real, and the airline confirmed that it was. “We are very sorry for any offence caused, and the advertising is being withdrawn,” a BA Read full story › Source: The Drum...

on Mar 27, 2014

By Noel Young Popcorn Time, a free programme that lets anyone with a broadband connection watch recently released movies and popular classics on any desktop computer — without paying a penny- is revealed today in very disapproving terms by the Boston Globe tech writer Hiawatha Bray. He writes,”Watching films without paying for them is stealing, impure and simple. It threatens jobs and livelihoods — not just the profits of big media companies — of far-from-wealthy employees and artists. I feel vaguely guilty even telling you about Popcorn Time, though readers with larceny in their hearts would have found it anyway. Besides, Read full story › Source: The Drum...

on Mar 27, 2014

By Iona St Joseph Facebook buys Oculus for $2bn Mark Zuckerberg has been spending again, this time acquiring reality-hardware maker Oculus $2bn, which is pocket change compared to the $19bn acquisition of WhatsApp. Zuckerberg described virtual reality as the “next major computing platform after mobile”, and it seems like he’s looking ahead to the technology of tomorrow, as he’s concentrating on what could be the next mobile platform. Oculus is the creator of the acclaimed ‘Oculus Rift’ headset, and was a company that was originally targeted at PC Gamers, but Zuckerberg clearly has plans to make it more mainstream. This is news that is definitely worth keeping an Read full story › Source: The Drum...

on Mar 27, 2014

By Ishbel Macleod New fragrance, Ghost Eclipse, is set to be promoted by Poppy Delevingne, Designer Parfums has announced. The floral fragrance, aimed at 18-35 year old women, will be promoted through a launch campaign of creative agency ODD. Natasha Payne, brand manager of Ghost fragrances, said: “We believe that Poppy is the perfect embodiment of both the fragrance and our target audience; naturally confident, feminine and a little playful. We’re very excited to have her on board.” The campaign will run across social, digital, print, POS and sampling. Nick Stickland, founding partner and Creative Director at ODD, said: “We’re thrilled to be working with Ghost perfumes Read full story › Source: The Drum...

on Mar 27, 2014

By Gillian West Kew Gardens has appointed 999 Design to create the look and feel for the Summer Festival 2014. Supported by GlaxoSmithKline, the festival runs from 24 May until 7 September and invites visitors to immerse themselves in nature’s healing sanctuary at Kew Gardens and experience the stimulating and transformative power of plants through a variety of activities, installations and workshops. Kew Gardens head of marketing, Tina Houlton, said of the appointment: “We’re delighted to work with 999 Design on this project. With their fresh perspective and great design ideas we are confident that 999 Design will find the right advertising solution Read full story › Source: The Drum...