Posts made in March, 2014

on Mar 27, 2014

By Noel Young Lachlan is back! Rupert Murdoch has named both his sons Lachlan and James to senior positions at his media companies, “all but ensuring that a media conglomerate that has always been run like a small family business would have a Murdoch in charge for years to come,” commented the New York Times today. Lachlan, 42, becomes non-executive co-chairman of the News Corporation and 21st Century Fox, returning to his father’s side after nine years away. James, 41, has been appointed co-chief operating officer at 21st Century Fox. Murdoch announced the moves to staff in internal memos that he signed Read full story › Source: The Drum...

on Mar 27, 2014

By Ishbel Macleod Half (49 per cent) of all adults use a mobile phone for any other activity aside from talking and texting each week for an average of one hour and 30 minutes per day, the latest IPA TouchPoints5 data has found. This compares to the 78 per cent of all 15-24s using a mobile phone each week, aside from talking and texting, for an average of 1hour and 52 minutes per day. The research also found that 12 per cent of daily communications taking place on social media platforms, and another 12 per cent taking place over emails. Emailing is still the dominant activity Read full story › Source: The Drum...

on Mar 27, 2014

By Direct Marketing News How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs. Read full story › Source: DM News...

on Mar 27, 2014

By Jessica Davies Microsoft is turning up the heat on rivals AOL and Google with the UK launch of a programmatic video ad network – Microsoft Video Network. The move means UK advertisers can now buy pre-roll video ads programmatically across MSN and the 350 publisher sites within its network for the first time. The news follows hot on the heels of a major announcement from AOL, which yesterday revealed its plans to develop a unified programmatic platform which lets advertisers run programmatic ads across all screens including linear TV. AOL stepped up its video programmatic offering with the acquisition of Adap.tv Read full story › Source: The Drum...

on Mar 27, 2014

By Jason Stone UK advertising’s current crop of luminaries gathered in Battersea last night to hand out the British Arrow awards to those responsible for the year’s most outstanding TV commercials. At a lavish ceremony hosted by comedian Jack Whitehall, the top prize was handed to a Marmite commercial that purports to show jars of the spread being rescued from neglect at the back of kitchen cupboards. Using the vernacular of documentaries about animal neglect with a suitably grave voiceover from Michael Buerke, the commercial – like the stuff it advertises – provoked both love and hate on social media when it was Read full story › Source: The Drum...