Posts made in March, 2014

on Mar 27, 2014

By Angela Haggerty Native advertising will be the only form of advertising used in the New York Times’ new NYT Now app, which launches next week. CEO and president of the New York Times Company and former director-general of the BBC Mark Thompson unveiled the app at the Financial Times Digital Media Conference in London, and said it is the first of a new series of products to come. A new paid premium product and a cooking app will both launch in the coming months. At $8 for four weeks’ access, the app costs around half of the lowest digital subscription the New York Times Read full story › Source: The Drum...

on Mar 27, 2014

By James Doleman Carter denies any knowledge of police investigation into phone hacking “Your testimony is quite simply untrue,” prosecution suggest Clive Goodman still to ill to testify, trial delayed again. Carter booked wrong Miliband for dinner Proceedings resumed this morning with the former personal assistant to Rebekah Brooks, Cheryl Carter, taking to the witness box for the third day over a single charge of conspiracy to pervert the course of justice. The prosecution allege that Carter and Brooks conspired to remove seven boxes of documents from the News International archive with the intention of concealing them from police investigating phone hacking at the News of the Read full story › Source: The Drum...

on Mar 27, 2014

By Ishbel Macleod A fireman’s wife narrates the new Vodafone UK ad, the first by Grey London since its addition of the brand’s roster, discussing how, after 27 years, she still wants texts and calls from her husband to make sure he is ok. “But when he does, it’s never ‘I love you’, ‘I’m okay’, ‘I’m safe’. It’s just ‘what’s for dinner?’ Daft beggar,” she tuts, as the ad shows a team of fightfighers putting out a blaze. As the fireman takes off his helmet at the end of the ad, it’s revealed that Vodafone’s network supports 77 per cent of the emergency services, Read full story › Source: The Drum...

on Mar 27, 2014

By Ishbel Macleod Over a third (34 per cent) of people follow a brand on Twitter because they tweet interesting or engaging content, but the majority (55 per cent) say they follow a brand because they like it. With over half (59 per cent) of UK Twitter users saying that they follow brands on the platform, the research carried out by Nielsen also discovered that 50 per cent read about what others are buying and 31 per cent tweet about the purchases they have made. Getting freebies, taking part in competitions and learning about new services were also given as reasons for following brands on Read full story › Source: The Drum...

on Mar 27, 2014

By Staff Writer Peter Serafinowicz’s slightly nasal yet deadpan delivery of an excellent script makes this ad a memorable treat. A chap who has chosen to boil an egg for his breakfast stands by the pan waiting for it to cook as the VO addresses him. “Greg… with the egg” remains anonymous to all intents and purposes as we only see his torso in shot, and he never speaks – but we soon learn that he realises there’s a better breakfast option available to him. Creative Agency: Bartle Bogle Hegarty Creative Director: Dominic Goldman Creative: Gary McCreadie / Wes Hawes TV Producer: Glenn Paton Film Production: Outsider Director: Chris Read full story › Source: The Drum...