Posts made in March, 2014

on Mar 27, 2014

By Ishbel Macleod Taco Bell has unveiled a new ad, entitled ‘guess who love’s Taco Bell’s new breakfast?’, taking a cheeky poke at rival McDonald’s. Taco Bell’s ad agency, Deutsche LA, found around 400 men and women with the name Ronald McDonald, Ronnie McDonald or some variation of the name of the famous McDonald’s clown mascot, and filmed them eating Taco Bell while making comments such as “Mmm, real good” and “It has everything I like”. Set to air from today, the ad will promote the new breakfast range for the American chain, which includes items such as waffle tacos. Taco Bell president Brian Niccol Read full story › Source: The Drum...

on Mar 27, 2014

By Louise Ridley Sony Music Entertainment has returned its UK media planning and buying account back to Manning Gottlieb OMD, 18 months after awarding the account to Mindshare. Read full story › Source: Campaign...

on Mar 27, 2014

By Stephen Lepitak With Advertising Week set to begin on Monday, The Drum will give away some tickets to attend our Taking Stock of Shock panel on that day, discussing effective use of shock in conveying an advertising message. Speaking on the panel , moderated by Dave Birss editor-at-large for The Drum, will be BJ Cunningham, founder of Death Cigarettes, John Jessup, former creative director at Leo Burnett, Manifest’s Alex Myers, who handles PR for Brewdog, Ben Williamson, press officer for PETA and Gordon Young, editor of The Drum. Send us your favourite controversial adverts that have deliberately attempted to provoke a Read full story › Source: The Drum...

on Mar 27, 2014

By Staff Writer Pepsi Max has gone straight to the top of this week’s Viral Video Chart with its ‘unbelievable bus shelter’ which hoodwinked Londoners into thinking they were witnessing everything from an alien invasion to a loose tiger running in their direction. The drinks brand rigged up a bus stop in the middle of central London with convincing digital technology which replaced the shelter’s window with a discrete video display, which gave the allusion that you were looking through a pane of glass to the world outside. A variety of awesome effects were then played onto the display to give unsuspecting commuters a Read full story › Source: The Drum...

on Mar 27, 2014

By Ishbel Macleod Over 3,000 tweets were sent using the #LBCEurope hashtag during the debate between UKIP’s Nigal Farage and the Lib Dem’s Nick Clegg last night, with Farage pipping Clegg to the post when it came to positive mentions. In the past 24 hours, over 44,000 mentions were made to Farage on Twitter, while Clegg racked up 41,000 mentions. Research carried out by LBC, the radio station that hosted the debate, discovered that during the time of the debate itself, more positive tweets were sent about Farage than opponent Clegg. Farage’s joke about the food in Europe led to the most positive comments, but his Read full story › Source: The Drum...