Posts made in March, 2014

on Mar 27, 2014

By Natalie Mortimer Digital marketing agency Isobar has recruited VCCP’s partner and group business development director, Jon Boardman, for the new role of managing director. In the role Boardman will partner with Nick Bailey, the CEO and ECD, and Pats McDonald, the chief strategy officer, in the leadership of the agency. Commenting on Boardman’s appointment, Bailey said: “We identified Jon early last autumn as the partner we were looking for in leading the business to its next stage of development. Isobar has built extraordinary momentum in a short period of time and I’m excited to see that accelerate under the influence of the powerful Read full story › Source: The Drum...

on Mar 27, 2014

By John Glenday Sky has announced that it will create five TV scholarship positions on existing Sky partnered courses run by the National Film and Television School. Three places on the broadcast production course and two on the digital content and formats course will be fully funded by the broadcaster as part of Sky Academy – an industry/academic collaboration which sees Sky support both courses by offering placements and mentoring. Sky’s managing director of content, Sophie Turner Laing said: “Part of our commitment to developing home grown content is about investing in the next generation of production talent. Fundamental to this is ensuring everyone, Read full story › Source: The Drum...

on Mar 27, 2014

By Natalie Mortimer Publishing and education company Pearson has teamed up with Foursquare to launch a new app to help students find more productive places to study. Launched today (27 March) the ‘Inspired Locations of Learning’ app utilises data from Foursquare along with student tips to list the best places to study around universities and cities. The app also allows university students and staff to share their favourite places for study. So far, Pearson has listed over 200 spots at universities in the US, UK, India and Indonesia. Tom Glover of Pearson said: “The current list shows that better places to study can be Read full story › Source: The Drum...

on Mar 27, 2014

By Gillian West Though it may have recently updated its brand marque the bat remains at the heart of Bacardi’s visual identity, inspiring the brand to harness the power of the bat as part of a unique music experience at this year’s SXSW music festival. Using the movements of 100,000 bats Bacardi produced an electronic track with a bespoke software app at the event. Guests were invited to experience the track being produced and recorded live at Austin’s Congress Bridge, the city’s so-called ‘Bat Mecca’. The live capture of the bats movements were streamed to a digital grid with each square triggering and Read full story › Source: The Drum...

on Mar 27, 2014

By Jennifer Faull Four accounts are up for grabs as part of Ryanair’s overhauled approach to advertising. The brand is readying its first ever advertising campaign – created by Dare in just four weeks on a project basis – but is looking for creative, digital, media and CRM agencies to develop its marketing activity over the next year and beyond. “It’s great that we haven’t had to advertise until now, it is great that we’re coming to it late as you can do it in the right way and on your terms and not be like a lot of businesses that are stuck Read full story › Source: The Drum...