Kenny Jacobs explains how Ryanair plans to improve brand perceptions through data, digital and, for the first time, TV. Read full story › Source: Marketing Week...
Read MoreBy John Glenday Carat, the global media network, has published its first forecast for worldwide advertising expenditure in 2015, projecting strong growth of 5 per cent. The figure dovetails with its latest forecast for 2014 which showed growth accelerating 4.8 per cent to hit $551bn. This represents an increase on the 4.5 per cent predicted just last September and a marked increase on the 3.3 per cent growth posted in 2013. This growth is being fuelled across all regions, even Western Europe where recession has bitten particularly hard. In the UK this will translate into 3.5, 5 and 4.5 per cent growth for 2013, 2014 Read full story › Source: The Drum...
Read MoreA warm, cuddly, humble Ryanair? Notorious chief Michael O’Leary outlines his plan to start making customers happy
By Jennifer Faull Ryanair chief Micheal O’Leary has said he is taking the notoriously hostile brand in a new, altogether friendlier direction with a new website, an overhauled approach to the customer experience, and its first ever advertising campaign. “We’ve changed,” he proclaimed at a press event in London. “We’re changing some of the policies I’ve held dear for many years because that’s what our customers want us to do.” He explained that the past 25 years have been about building the low-fare airline to be the cheapest with a “pile it high sell it cheap” approach that “has worked like a dream”. “But Read full story › Source: The Drum...
Read MoreExperts say big six will boost marketing around transparency and value after Ofgem orders review. Read full story › Source: Marketing Week...
Read MoreBy Andrew Moss Facebook’s been on a buying spree again. Just weeks after buying messaging service WhatsApp for $19bn, it has put its hands into its very deep pockets once more and on Tuesday bought the virtual reality (VR) technology firm Oculus VR for $2bn [£1.2bn]. As with the WhatsApp deal, this latest acquisition took everyone by complete surprise. Facebook paid $400m in cash and the rest in more than 23m shares, at the time of writing worth about $1.6bn [£970m], plus an additional $300m pegged to Oculus’ future performance. In an unusually detailed company statement (perhaps designed to reassure nervy shareholders anxious about Read full story › Source: The Drum...
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