By James Swift Adam & Eve/DDB was the big winner at last night’s British Arrows Awards, picking up gongs for Agency Of The Year and Commercial Of The Year, in a 20-award haul including a host of other golds and silvers. Read full story › Source: Campaign...
Read MoreBy John Glenday WPP has announced that its global marketing communications subsidiary JWT has agreed to purchase a majority stake in Social Wavelength, one of India’s leading social media agencies. The Mumbai headquartered business employs over 170 people across three offices, including Delhi and Chennai and counts Franklin Templeton, Idea Cellular and GE India Industrial amongst its clients. These activities brought in revenues of 91.5m rupees for the year ended 31 March 2013 on gross assets of 59.2m. WPP’s move into the subcontinent marks the latest evolution in its strategy to develop networks in emerging markets, with Social Wavelength being the firm’s fifth acquisition in the Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod British Airways is promoting its summer schedule by showing Michelle Mone posing in a range of BA inspired Ultimo swimming costumes. Mone, who is a British Airways Executive Club gold card holder, took part in the shoot to launch the start of the summer flying schedule, which includes new routes to Austin in Texas, as well as Mykonos and Santorini in Greece. Ultimo founder Mone said: “My Ultimo team and I designed a fantastic one-off British Airways swimsuit to bring our two great brands together.” Colm Lacy, British Airways’ head of commercial, Gatwick, added: “With more seats to more destinations, summer looks set Read full story › Source: The Drum...
Read MoreGoogle and Apple also score highly in World Federation of Advertisers study. Read full story › Source: Marketing Week...
Read MoreBy Matthew Charlton Sir John Hegarty is pretty clear that in his view the UK industry is stuck in a massive creative sink hole. It’s actually a fact if you analyse all of the Cannes data over the last 20 years. According to my friend who has done the work on the data, apparently if the declining trend continues in about five years we will have to start giving some awards back as we will be in “negative Lion equity”. So John is right and we have the big data to prove it. I only came into this industry because I love creative Read full story › Source: The Drum...
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