Posts made in March, 2014

on Mar 27, 2014

By Stephen Lepitak TubeMogul has registered its intention for an IPO with the New York Stock Exchange in an effort to raise $75m. The digital video advertising and enterprise software company has registered an S-1 form which will see it use the stock symbol ‘TUBE’. The application has revealed that last year, the company, which has offices spread around the world, including London which is positioned as the European b>ase, made $57.2m in revenue, with a net loss of $7.4m. Last month, Nick Reid, managing director of Tube Mogul Europe, told The Drum of his view that gross rating points were still a Read full story › Source: The Drum...

on Mar 27, 2014

By John Glenday Media Agency Group, the Salford based advertising and media planning consultancy, has pledged to double its turnover to £40m and double its staff to 100 by the end of the year. The ambitious target has been set following the firm’s move to MediaCityUK, where the agency occupies an entire floor at the Digital World Centre. Outlining one of the main growth drivers for this expansion Media Agency Group managing director Lee Denith said: “We are launching our Trackountability service in the next few months. This will show how many people respond to an advert using an embedded track code and geolocation service. “For Read full story › Source: The Drum...

on Mar 27, 2014

By Direct Marketing News Get a load of this—or not, as the case may be. A new study finds that the average load time for the top 100 e-com sites is nearly double what Google recommends. Read full story › Source: DM News...

on Mar 27, 2014

By Ishbel Macleod VCCP Partnership has co-founded an invention business, Studio Ex Nihilo, with the aim to help brands adapt to technological change. Ex Nihilo, the Latin term for ‘out of nowhere, or from nothing’, opens with clients including Telefonica, The AA, Activision and Sony. Sean Harris, formally of TBWA and founder of Alphabet Advertising, has taken up the role of managing director. He said: “Many agencies talk a good game about innovation and invention but VCCP are actually doing it, we look forward to helping deliver that vision.” Darren Savage, previously head of planning at AKQA and R/GA, will be chief strategy officer Read full story › Source: The Drum...

on Mar 27, 2014

By John Glenday Smartphone games developer King, famous for its popular Candy Crush titles, has brushed off concern at a torrid first day of trading on the New York stock exchange, by claiming that the IPO was a ‘good result’. Shares in the developer sank from their £22.50 opening to just $19 at the close of trading, wiping out $1bn of the firms value amidst investor fears that the firm is nothing more than a one hit wonder. Dismissing this crash however King co-founder Riccardo Zacconi said it had been the ‘experience of a lifetime’, adding that the IPO was a ‘marathon’ and not Read full story › Source: The Drum...