By James Swift VCCP has this week launched an inventions business called Studio Ex Nihilo with founding clients including Telefónica and Sony. Read full story › Source: Campaign...
Read MoreBy Louise Ridley Marks & Spencer is reviewing the arrangements for its £60 million UK media account. Read full story › Source: Campaign...
Read MoreBy Jeremy Lee Google is conducting a review of its UK advertising and digital agencies. Read full story › Source: Campaign...
Read MoreBy James Swift Bob Greenberg, the founder, chairman and chief executive of R/GA, is preparing to overhaul the structure of the New York office, as he commits to staying at the agency for five more years. Read full story › Source: Campaign...
Read MoreLinkedIn launches insights tools to help advertisers measure and benchmark content marketing strategies
By Jessica Davies LinkedIn has launched Content Marketing Score (CMS), a data-driven tool designed to let brands measure how effective their paid and organic content is on the platform. The tool is aimed specifically at B2B marketers, following recent research highlighting the fact only 42 per cent of the 93 per cent of B2B marketers deploying content marketing strategies feel they are doing it effectively. LinkedIn’s CMS measures how effectively a brand’s content is engaging its audience on LinkedIn by looking at the various points of contact across the platform including a brand’s company page, groups, sponsored updates, employee updates and influencer Read full story › Source: The Drum...
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