Posts made in March, 2014

on Mar 27, 2014

By Steven Raeburn Manning Gottlieb OMD is undertaking a significant restructure which will affect all of its 290 employees. The restructure is intended to provide ‘equilibrium’ to the group, as it merges its digital planning and communications planning departments. It is not known if there will be redundancies as a result of the changes. The Drum understands that all employees are to be given new job descriptions. A newly created planning support team is to take the lead of project planning, with a staff of twelve. “There’s an opportunity for a greater sense of equilibrium in terms of the contribution that a media agency brings to the Read full story › Source: The Drum...

on Mar 27, 2014

By Steven Raeburn Online travel brand Travel Republic has shortlisted a number of agencies to handle its advertising account. The Drum understands that five agencies are engaged in a competitive pitch for the account. The brief is to develop a marketing strategy for the brand, which will be executed above the line and via digital platforms. The brand formerly created its advertising in-house. Read full story › Source: The Drum...

on Mar 27, 2014

By Steven Raeburn The £26 million media planning account has been picked up by MEC following a competitive pitch. It picked up the business from Manning Gottlieb OMD and Carat, who worked on the RAF and Navy accounts respectively. The combined creative business was awarded to Engine in 2013. “We’ll be working closely with both services and Number 10 [Downing Street] to ensure our campaigns attract the very best talent in the country,” said Stuart Bowden and Jason Dormieux, MEC chief executives, in a joint statement. They said that winning the business represented a ‘real coup’ for the agency. pcruciatti / Shutterstock.com Read full story › Source: The Drum...

on Mar 27, 2014

By Natalie Mortimer Data privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decision to share information driven by the use of trusted channels and transparency, new research published today (27 March) has revealed. According to the findings of the Customer Acquisition Barometer 2014, carried out by the Direct Marketing Association (DMA) and McDowell, 43 per cent of consumers prefer email as their most trusted channels for sharing information, closely followed by 42 per cent who rated brands’ own website as their favoured route. The report also found that only 52 per cent of UK consumers claim to Read full story › Source: The Drum...

on Mar 26, 2014

Marketing director Rupert Thomas says role of marketing is changing from selling to inspiring. Read full story › Source: Marketing Week...