By Direct Marketing News Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative. Read full story › Source: DM News...
Read MoreNew chief marketing officer Kenny Jacobs says aim of ramped up marketing activity is to make Ryanair as ‘liked as it is useful’. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod For 7.7 per cent of women, kids are the most important influencer, ranking higher than a brand’s own marketing activity, recommendation by other brands and even the women’s’ own mums. In a survey of 1,000 women, commissioned by partnerships agency Cherry London, children came only after friends in influencing the brands that women love and buy – while only 3.4 per cent of women said that their partners influence their buying decisions. Tamara Gillan, CEO and founder of Cherry London, said: “It’s a challenging demographic for brands to deal with; 66 per cent of adult women in the UK are mums and Read full story › Source: The Drum...
Read MoreBy Direct Marketing News That’s the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, “Back off!” Read full story › Source: DM News...
Read MoreSSE runs nationwide campaign to unveil the longest unconditional energy price promise offered by a UK energy firm. Read full story › Source: Marketing Week...
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