Posts made in March, 2014

on Mar 31, 2014

By Stephen Lepitak ITV’s managing director of commercial, online and interactive, Fru Hazlitt has told advertisers to stop “moaning and predicting nonsense” when speculating over the death of television. Speaking on a panel at Advertising Week Europe, moderator IPG chairman and CEO Michael Roth asked Hazlitt how she viewed the future of television and whether it was a dying platform in the face of mobile adoption. Hazlitt affirmed that she did not believe that to be the case, telling the audience that she wished advertisers would “stop moaning and talking nonsense”. She added: “TV is a part of everyone’s lives. It’s not television Read full story › Source: The Drum...

on Mar 31, 2014

By Ishbel Macleod Virgin Atlantic is reviewing its global creative account, currently held by RKCR/Y&R. The incumbent agency will re-pitch for the account, which saw an annual spend of £9,722,327 in 2013, according to BRAD. Reuben Arnold, director of brand & customer experience at Virgin Atlantic, said: “RKCR/Y&R have done a tremendous job for Virgin Atlantic over the course of the last 20 years, helping to create some of the industry’s most iconic advertising and take our brand to new levels right across the globe. But the world of marketing has changed significantly during that period and we operate in an increasingly competitive sector. “As Read full story › Source: The Drum...

on Mar 31, 2014

By Ishbel Macleod National Accident Helpline has unveiled a new ad today, bringing back the Underdog character created by Aardman Animations. Advertising agency The Gate devised the advert, which features comic actor and presenter Joe Pasquale as the voice of the Underdog, while Brian Blessed is again the voice of the unseen corporate entity. Beth Powell, consumer director at National Accident Helpline, said: “We are thrilled with this latest advert which conveys in a simple, visually arresting way that consumers don’t need to be daunted by the prospect of making a claim. Cutting through jargon and simplifying the legal process is at the core of Read full story › Source: The Drum...

on Mar 31, 2014

By Ishbel Macleod The Cannes Lions International Festival of Creativity has announced that McDonald’s has been named as creative marketer of the year. The award is presented to brands that have distinguished themselves by inspiring innovative marketing of their products worldwide across multiple platforms. “McDonald’s consistently places creativity at the heart of its advertising and communications, and that has resulted in the brand receiving many Lions at the Cannes Festival,” comments Philip Thomas, CEO of Lions Festivals. “McDonald’s and its agencies have taken creative risks to produce meaningful work, and they see award-winning content earning higher returns – a success story that will, we hope, Read full story › Source: The Drum...

on Mar 31, 2014

By Gillian West The Boston Red Sox have announced a partnership with Sapient designed to help guide the club’s digital strategy and improve its connection with fans through technology, building experiences that reflect the real time nature of today’s world whilst preserving the history and tradition of the sport. EVP and COO of the Boston Red Sox, Sam Kennedy, said the club was “thrilled to embark on this excitement partnership.” Adding: “As baseball fans are increasingly connected, their expectations will continue to evolve. With Sapient’s guidance, we hope to offer fans new ways to experience the game that deepens their connection to the Read full story › Source: The Drum...