Posts made in March, 2014

on Mar 26, 2014

By Gillian West First Great Western is promoting a £15 billion investment in the railway, the largest since Brunel built the Great Western Railway some 176 years ago, with a new campaign from McCann London. ‘Building a Greater West’ focuses on how the investment will improve journeys across the West of England, providing a faster, more reliable service with more seats and Wi-Fi across the network. The creative illustrates how the investment is more than just better service; it’s also an investment in the optimism, confident and prosperity of the region and everyone in it. The campaign features a series of portraits of Read full story › Source: The Drum...

on Mar 26, 2014

By Natalie Mortimer Bauer Media is set to move its portfolio of radio brands and London broadcasting to One Golden Square, as the company looks to “build audiences and revenue”. The location – the home of Absolute Radio which Bauer bought last December, will undertake a period of building work and plans include ten new studios, market-leading technology, a new live performance session space with video recording capabilities, and a refreshed reception to “reflect the location” as the home of the national brands, which include Kerrang! Magic and heat radio. London managing director, Bauer Radio Steve Parkinson said: “One Golden Square is Read full story › Source: The Drum...

on Mar 26, 2014

By Noel Young A court in Ankara has ruled that the Turkish government cannot ban Twitter, and ordered the country’s telecommunications authority to restore access to the service, which the authorities sought to block five days ago. The action by the government had been met with “uproar inside and outside the country about respect for freedom of expression,” said the New York Times. It was not immediately clear whether the ruling would be appealed, or would be overtaken by a new court order. The court had ruled in response to complaints by Turkey’s Bar Association and its journalists’ union, arguing that the Read full story › Source: The Drum...

on Mar 26, 2014

By Ishbel Macleod King Digital Entertainment made its debut on the New York Stock Exchange today, opening at $20.50 a share – down from the $22.50 it announced that the IPO would be set at. Trading under the symbol ‘King’, shares in the maker of Candy Crush Saga is currently selling at $20.15 a share. King is offering 15,533,334 shares and certain selling shareholders are offering 6,666,666 shares. The problem which may be facing potential investors is that 78 per cent of revenue for King comes from ‘freemium’ app Candy Crush. Worldwide, Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users, according Read full story › Source: The Drum...

on Mar 26, 2014

By Natalie Mortimer Publishing group Future PLC, has carried out a major restructure of its senior advertising team after announcing that CEO Mark Wood is to step down from his current role to become a non-executive director. Under the changes Future’s central and digital agency teams have been combined into one central agency unit, with Stuart Staves, former advertising director for the technology group, taking the lead. Former central agency head Rob Elms takes on the new role of head of trading, while Gerson Barnett has been appointed head third party revenues and programmatic. James Ranson, Future’s director of advertising sales, said:: “These changes Read full story › Source: The Drum...