By James Doleman Carter denies being a dishonest person Confidential papers stored in “mother-in-law’s garage,” court hears Carter denied knowing about police hacking investigation despite three arrests Proceedings resumed this afternoon with Andrew Edis QC continuing his cross-examination of Rebekah Brooks’ former PA, Cheryl Carter, who is charged along with Brooks with conspiracy to pervert the course of justice by allegedly concealing seven boxes of documents from police investigating phone hacking at the News of the World in 2011. The prosecution counsel continued to question the defendant about an interview she gave to the police in November 2011, after she had been arrested. In the interview Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Meat-free food brand Quorn has cooked up its first mobile app with Big, with the aim to provide recipe ideas for people on the go. The recipes include a series of ‘how to’ videos, with the ability to save favourites for future use, as well as allowing users to create their own shopping list, which can then be emailed or sent via text. Quorn’s international marketing director, Peter Harrison, commented: “We have already seen our consumers interact heavily with the brand using mobile devices, so creating this app was a logical next step in order to respond to our fans’ needs Read full story › Source: The Drum...
Read MoreAOL to create first screen-agnostic programmatic ad platform as it looks to crack down on “technology tax” rife in the market
By Jessica Davies AOL is to unite its programmatic offerings into a single, screen-agnostic platform – AOL One – as it looks to crack down on the amount of “technology tax” in the programmatic supply chain. The internet giant is planning to bring its entire programmatic offering, which includes newly acquired Adap.tv, AdOpenLearn and Marketplace, under one banner as part of overarching plans to simplify the programmatic buying process for publishers and brands, letting them trade across mobile, online, video, and linear TV. AOL Platforms CEO Bob Lord unveiled the strategy today alongside chairman and CEO Tim Armstrong and launch partner IPG Read full story › Source: The Drum...
Read MoreBy Kate Magee The British Library is leading a £24 million review of the media and digital agency requirements of a consortium of London’s major museums, libraries and galleries. Read full story › Source: Campaign...
Read MoreMarkey says he will look to bring a ‘fresh perspective’ to the Post Office’s marketing. Read full story › Source: Marketing Week...
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