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Posts made in March, 2014

Ad of the Day: Sky Broadband - Shield

on Mar 26, 2014

By Staff Writer Good old Samuel L Jackson. He does know how to put on a good show of righteous, justified dudeness. In this spot for Sky Broadband, which is a tie-in with Captain America: The Winter Soldier, he gets into character as Nick Fury and urges the crew to sign up for Sky Broadband Shield when it’s discovered that online details of the soldier in question have been hacked and in their place is a website of dubious moral quality. Creative Agency: WCRS Creative Director: Leon Jaume / Simon Robinson Senior Creative: Steve Hawthorne Creative: Katy Hopkins Account Manager: Anna Covell TV Producer: Sally Lipsius Agency Exec Producer : Ivan Read full story › Source: The Drum...

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RSA Insurance’s Peter Markey joins Post Office as CMO

on Mar 26, 2014

By Natalie Mortimer The Post Office has announced that RSA’s chief marketing officer Peter Markey is to join the company as its chief marketing officer. In the role Markey will be responsible for all above and below-the-line media as well as brand development, customer insight, digital marketing and social media. Prior to RSA, Markey was marketing director for More Th>n Insurance and also held roles at Onetel, the AA and British Gas. “This is a fantastic opportunity to work for one of the most iconic brands in the UK,” commented Markey. “I look forward to elevating the Post Office brand to achieve its ambition Read full story › Source: The Drum...

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Disney is gearing up for online TV future, says Disney and ABC Television Group president Anne Sweeney

on Mar 26, 2014

By Angela Haggerty Disney is gearing up its broadcast business for a future dominated by online TV streaming, according to president of Disney/ABC Television Group and co-chair of Disney Media Networks Anne Sweeney. Delivering the opening keynote speech at the Financial Times Digital Media Conference in London, Sweeney said the company would continue to evolve its range of apps in a bid to make them “the single destination” for customers to view TV, and said a “groundbreaking” deal with US satellite provider Dish Network sealed a couple of weeks ago would further its digital plans. “In addition to providing Dish customers with access to our Read full story › Source: The Drum...

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YouView backers sign £100m-plus deal to secure the TV service’s future

on Mar 26, 2014

By Ishbel Macleod Internet based TV service YouView is set to stay, after its seven partners – including ITV, BT and Channel 4 – signed a multi-year funding plan. The plan, thought to be valued at over £100m, will see the BBC, ITV, Channel 4, Channel 5, Arqiva, BT and TalkTalk retain equal partnership. “YouView is the fastest growing TV service in the UK and all of the shareholders are pleased with the progress made in just 18 months,” a spokeswoman for YouView told the Guardian. “All seven shareholders remain committed to YouView and are confident of finalising the renewed shareholders agreement by the end Read full story › Source: The Drum...

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