Posts made in March, 2014

on Mar 31, 2014

By Natalie Mortimer American health brand TheraPearl has appointed Brandnation to assist with its UK launch as it aims to communicate itself as the number one home healing brand. Following a competitive pitch, Brandnation has been tasked with the UK consumer launch, activation and trade and consumer PR of the product, which uses cold “Pearl Technology” based on the frozen pea concept to deliver pain relief. President of TheraPearl, Daniel Baumwald commented, “We are pleased to be working with Brandnation and the energy and enthusiasm they can bring to the UK launch of Therapearl makes it a great fit between companies.” TheraPearl launched in Boots Read full story › Source: The Drum...

on Mar 31, 2014

By Ishbel Macleod The City of London Police has launched its Infringing Website List (IWL), an online portal providing the digital advertising sector with an up-to-date list of copyright infringing sites. Part of Operation Creative, the aim of the IWL, which was first revealed by The Drum in December 2012, is to disrupt the advertising revenues on illegal websites globally Detective Chief Inspector Andy Fyfe, head of Police Intellectual Property Crime Unit (PIPCU), said: “If an advert from an established brand appears on an infringing website not only does it lend the site a look of legitimacy, but inadvertently the brand and advertiser Read full story › Source: The Drum...

on Mar 31, 2014

By Gillian West STV has confirmed that its new TV channel for Glasgow, STV Glasgow, will debut on Monday 2 June broadcasting to 2 million viewers in the west of Scotland. On air daily from 12pm until 12am, STV Glasgow will host a mix of news, features, live and interactive formats with magazine show, The Riverside Show, running each weekday evening from 6:30pm – 8:30pm live from Pacific Quay. A total of 26 new roles have been created to deliver the channel with former ITV Daybreak’s Gerry Cassidy appointed as a senior producer on The Riverside Show working alongside channel editor Paul Hughes. Read full story › Source: The Drum...

on Mar 31, 2014

By Ishbel Macleod Lewis Blackwell, previously group creative director at Getty Images and editor-in-chief of Creative Review magazine, he been appointed to the board of daily photo journaling platform Blipfoto. Blipfoto allows people to share their stories, through pictures, one day at a time, with users only allowed to post one photo a day. Joe Tree, Blipfoto founder and CEO, said: “I’m delighted to welcome Lewis onto the Blipfoto board. It’s a particularly exciting time in the company’s growth, with all efforts focussed on developing our international audiences. “We’ve got some big things in the pipeline to announce later this year, which bring a unique set Read full story › Source: The Drum...

on Mar 31, 2014

By Gillian West Heineken has expanded St Luke’s brief to include its premium beer brand account, building on the ad agency’s existing relationship with Heineken having held the Strongbow account since 2005. St Luke’s has now been charged with helping the global beer brand to connect with its UK consumers through OOH, print and digital campaigns with work already underway from spring 2014 and supporting materials for The Heineken Cup final in May. “St Luke’s have impressed us over the years with their outstanding work for Strongbow. They were the natural choice of partner to help us meet aggressive growth targets for Read full story › Source: The Drum...