By Jeremy Lee Aldi has had an ad banned by the Advertising Standards Authority after its rival supermarket chain Asda made a series of complaints. Read full story › Source: Campaign...
Read MoreBy John Glenday A teenage mum from Stoke-on-Trent has been named as the creator of a no make-up selfie craze which has swept the internet over the past week. Fiona Cunningham helped create the original Facebook selfie page after seeing actress Kim Novak attend this month’s Oscars without any make-up on. Since then the No Make Up Selfie for Cancer Awareness Facebook page has garnered 250,000 likes with thousands jumping on the bandwagon to post #nomakeupselfie shots of themselves alongside a £3 donation to charity. Cancer Research UK have now received £8m in donations as a result which will be put toward funding 10 clinical Read full story › Source: The Drum...
Read MoreBy John Glenday Apple has responded to criticism from singer Miley Cyrus and actor Tahj Mowry about the lack of diversity shown in its emoticons by pledging to update the standard emoji character set with a new batch of faces. Cyrus has demanded that Apple include emojis that represent black people to reflect a more equal society. Katie Cotton, Apple’s vice president of worldwide corporate communications, said: “Our emoji characters are based on the Unicode standard, which is necessary for them to be displayed properly across many platforms. There needs to be more diversity in the emoji character set, and we have been working Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Volvo Car UK has avoided a ban from the Advertising Standards Authority after listeners complained a radio ad exaggerated the performance of its new Volvo XC60 model. Produced in the style of a news report the advert featured a voice-over which stated: “Half an inch of snow fell over the UK last night, putting the country in a state of emergency. In Sweden two feet of snow has fallen. Reports are everyone is … fine.” A different voice continued, “Snow doesn’t stop Sweden. In an all-wheel drive Volvo XC60 it won’t stop you, either. The Volvo XC60 all-wheel drive, from £397 Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook has continued its spending spree by splashing out $2bn on the acquisition of Oculus, a VR platform which has been making waves with its Oculus Rift headset. The move is set to shift the gaming-centric nature of the device toward that of a multimedia hub – with support for communications, media, entertainment (and of course Facebook) all built in. Commenting on his new toy, Zuckerberg said: “After games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world Read full story › Source: The Drum...
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