Posts made in March, 2014

on Mar 26, 2014

By Stephen Lepitak Future’s CEO Mark Wood is to step down from his current role to become a non-executive director for the publishing group, and will be replaced by the company’s group chief financial officer Zillah Byng-Maddick. The changes will take effect from 1 April, with Byng-Maddick set to be replaced by interim chief financial officer, Simon Poulton, who will not join the board. Peter Allen, chairman of Future, commented: “The Board would like to offer its sincere thanks to Mark for setting the pace of Future’s digital transformation. The digital growth which Mark has overseen is unprecedented in our sector, and his Read full story › Source: The Drum...

on Mar 26, 2014

By Sean Hargrave Recent developments in cashback and affiliate marketing have made in-store the new huge opportunity, and no doubt battleground, for performance marketing publishers and advertisers. In the latter half of last year, two of the big four banks (Lloyds Banking Group and RBS Group) launched in-store cashback services, introducing the masses to the notion of promotion and loyalty schemes returning money to their wallet. They joined the million shoppers at the country’s leading online cashback service, Quidco, who have registered a debit or credit card so they can take advantage of long running and shorter terms deals by simply using their everyday Read full story › Source: The Drum...

on Mar 26, 2014

By Natalie Mortimer A new global study produced by UM, a division of IPG Mediabrands, was launched today and identifies a new consumer segment in the luxury space, the “global luxury citizen”. Entitled ‘Shared Stories: Curiosities About the Global Luxury Storyteller,’ the study, which was produced in partnership with Central St Martin’s College of Art and Design, polled data from over 1000 luxury consumers across the UK, China, Russia and the Middle East, and overlayed this with social media tracking across 65 countries. The results revealed strong self-awareness, brand preferences and converging media behaviours and will provide brands with an understanding of how Read full story › Source: The Drum...

on Mar 26, 2014

By Natalie Mortimer A radio ad for Microsoft Outlook has escaped a ban from the Advertising Standards Authority (ASA) after complaints that it implied Outlook offered greater privacy than Gmail. The ad began with a character who stated, “Ymay ivatepray e-mailway isway onway ofway eirthay usinessbay.” The voice-over then stated “Pig Latin may be hard to understand, but you probably need it if you use Gmail, because Gmail scans every word of your e-mails to sell ads. “But Outlook.com doesn’t. And you can choose to opt out of personalised ads. To stop Gmail from using your e-mails, use Outlook.com. Learn more at KeepYourEmailPrivate.com and Read full story › Source: The Drum...

on Mar 26, 2014

By Natalie Mortimer Aldi’s “swap and save” TV ad, which encouraged viewers to swap from their usual supermarket to Aldi, has been banned by the Advertising Standards Authority (ASA) after rival chain Asda complained it was misleading to consumers. The ad featured a woman, Tracy, speaking directly to the camera saying: “So I was very pleasantly surprised at the variety – the fresh food, the meat, the fruit and veg – it’s cheap and it’s good. “I think £45 a week is a lot of money given that we’ve got to spread it so thinly amongst so many things. So it’s definitely worth Read full story › Source: The Drum...