Posts made in March, 2014

on Mar 26, 2014

Ad regulator upholds Asda’s complaints that ‘Swap & Save’ ads were misleading. Read full story › Source: Marketing Week...

on Mar 25, 2014

By Jessica Davies NASA is crowd-sourcing the design of the cover of its next space suit in its Z series, letting people vote online for their favourite prototype. It is looking for people to choose between three different prototypes (pictured below) of its Z-2 called ‘Biometry’, ‘Techonology’ and ‘Trends in Society’ and thousands of votes have been cast since it opened on Monday. The suit marks the second in NASA’s Z series, with previous Z-1 suit named one of Time Magazine’s Best Inventions of 2012. The Z-2 suit features a few “milestones” for NASA including the first use of 3D human laser scans Read full story › Source: The Drum...

on Mar 25, 2014

By Ishbel Macleod Ebuzzing, the video advertising solution, has merged with Teads, a video ad management supply side platform, with the aim to go public on the NASDAQ in 2015. While both entities are set to remain independent, the pair hope that by merging, they will become a global leader in video advertising, and aim to generate $100m turnover in 2014. Pierre Chappaz has been named the president and CEO of the group, while Loic Soubeyrand remains Teads CEO and Bertrand Quesada becomes Ebuzzing CEO. Soubeyrand stated: “We respect each other immensely and the complementary nature of our business models, together with the consolidation of the Read full story › Source: The Drum...

on Mar 25, 2014

By Direct Marketing News Adobe introduces new solutions and services for its Marketing Cloud at its 2014 Summit. Read full story › Source: DM News...

on Mar 25, 2014

By Ishbel Macleod Having launched in the UK less than two years ago Buzzfeed UK is currently racking up over 20 million unique viewers: but the site still has ambitious growth plans. Luke Lewis, editor of Buzzfeed UK, discusses content, social and why politics is an area to be explored. Buzzfeed is “unique” amongst publishers, in that it doesn’t really focus on SEO, with social taking the main stage, according to Lewis. “We appeal to human beings, we don’t appeal to GoogleBots. “It’s one of the things that made me want to work here: we start of thinking ‘how can we cover this subject in a Read full story › Source: The Drum...