By Direct Marketing News Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements. Read full story › Source: DM News...
Read MoreBy Gillian West Quisma founder and CEO Ronald Paul has announced he is to step down as of 1 April, with Nils Roehrig and John Wittesaele from GroupM taking over as COO DACH and COO international respectively. Roehrig, previously CEO GroupM Interactive Germany, will work alongside CFO EMEA Sascha Wittler and Johann Hermann, MD DACH, to build the business in German-speaking countries. Paul founded Quisma in 2001 wirh Norman Nötzold in Munich and in 2007 GroupM took over the company incorporating it as an independent brand within its media network. Paul thanked his “colleagues, companions, customers and partners” for their support over the Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod MRY, part of the DigitasLBi family, has announced its new UK management line-up, led by Nadya Powell, previously client partner and chief innovation officer at Dare. Powell said: “I’m super excited to introduce such a brilliant and diverse management team. What’s great about MRY’s UK offering is that it combines the strategic, creative, media and technology expertise offered by DigitasLBi with the deep social media knowledge of a specialist social agency. It’s what we believe makes MRY the number one choice for 360 degree social in the UK.” Powell is joined by DigitasLBi’s former head of communications strategy, Alex Jeffries, who now Read full story › Source: The Drum...
Read MoreQuality of engagement is “affinity of readership, not digital drive-bys”, says Robert Thomson, CEO News Corporation
By Natalie Mortimer News Corporation’s quality of engagement comes through its ability to “guarantee quality of content, affinity of readership and not digital drive-bys,” the media giant’s CEO Robert Thomson has said while discussing the future of the newspaper model. Speaking with Sir Martin Sorrell, CEO, WPP Global at Advertising Week Europe, Thomson said that we are in an era that focusses more on quantity over quality and that “how you curate across platforms is still evolving”, with advertisers and readers conflicting over click throughs. “Quality content is expensive. In the last ten years revenue has shifted from creator to distributor: what we have Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Arcadia Group, the fashion retailer which incorporates brands such as Evans, Dorothy Perkins and Topshop, has promoted Tom Doran to PR manager. In his new role Doran, who joined Arcadia Group in 2008 as PR co-ordinator, will look after the PR for its Evans and Outfit brands. His promotion comes as Lisa Goody is set to leave Arcadia Group on 25 April to join clothing boutique Free People as PR manager. Doran will report into Saskia Osmond-Evans, head of PR at Arcadia Group. Read full story › Source: The Drum...
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