Posts made in March, 2014

on Mar 31, 2014

By Gillian West Caffè Nero has partnered with Feref to create and deliver a digitally-led campaign centred on the brand’s heritage and coffee narrative entitled ‘Meet the Maestros’. Head of brand for Caffè Nero, Karen Kidd, explained: “From the initial meeting with Feref they totally got under the skin of the brand and found a way to tell our story of coffee with real depth and personality. Because of that they were able to effortlessly develop a tone that was true to our character and which resonated with our audience.” Chris Kinsella, executive creative director at Feref, added: “Working with a brand like Caffè Read full story › Source: The Drum...

on Mar 31, 2014

By Mark Banham The Economist has come under fire from the animal rights group Peta over full-page ads booked this week across its international editions for a pro-fur lobbying group. Read full story › Source: Campaign...

on Mar 31, 2014

By the drum In the third excerpt from Epiphany’s Little Book of Ideas, published in association with The Drum earlier this month, Tom Salmon explores how successful people and brands challenge their own ideas and methods by adopting a new mindset. Successful people challenge their own ideas, attitudes and methods. One way of doing this is to use an oblique strategy. This helps you to reject the easy solution during projects with a tight deadline. The method was designed by musician Brian Eno and artist Peter Schmidt, who created a challenging deck of cards with questions or instructions written on them. Famously used in Eno’s production of Read full story › Source: The Drum...

on Mar 31, 2014

By James Doleman Charlie Brooks admits hiding laptop containing “a bit of smut” from police Wanted to avoid a “Jacqui Smith moment” He and friend drank “six bottles of wine” on day of alleged offence Proceedings resumed this morning with Charlie Brooks, the husband of former News of the World editor Rebakah Brooks, giving further evidence in his defence against one charge of conspiracy to pervert the course of justice. The Crown say that in July 2011 Mr Brooks hid documents and electronic devices from police investigating his wife’s role in the illegal interception of telephone voicemails at the now defunct Sunday tabloid. Brooks’ counsel, Neil Read full story › Source: The Drum...

on Mar 31, 2014

By Staff Writer This animated film has young Barry the Biscuit swimming in a river of Cravendale and very nearly coming undone. Luckily for him, biscuit-based lifeforms can cope with the loss of their heads with remarkable alacrity and his parents are able to merely replace the part of him that dissolved into the milky stream so that before long he’s ready to fight another day. Creative Agency: Wieden + Kennedy Creative Director: Sam Heath Creative: Max Batten / Ben Shaffrey TV Producer: Lou Hake Film Production: Blinkink Director: Joseph Mann / Andrew Thomas Huang Producer: Benjamin Lole Executive Producer: James Bretton Photography: Matt Day 1st AC / Focus Puller: Mark Nutkins Production Design: Read full story › Source: The Drum...