By Maisie McCabe Wunderman, the WPP digital and direct agency, has bought FusePump, a London-based digital marketing company specialising in e-commerce retargeting. Read full story › Source: Campaign...
Read MoreBy Ishbel Macleod If everyone used Ryman Eco when printing, we would save over 490 million ink cartridges, the stationary brand says, promoting its new font. Grey London, who came up with the concept, is now implementing Ryman Eco across its global 96 country network, which Ryman is making the font available for free online and will be promoting it in store. The font was designed by Monotype and Hogarth, and if used by everyone, would save nearly 15 million barrels of oil a year. Dan Rhatigan, type director at Monotype, said: “The entire concept for Ryman Eco is about the final print experience and finding Read full story › Source: The Drum...
Read MoreBy Simon Nias Transparency, particularly on pricing and remuneration, was one of the key factors in this morning’s insider perspective on L’Oréal’s £135 million media review, the biggest media pitch in the past three years. Read full story › Source: Campaign...
Read MoreTumblr is a 'land of opportunity' that allows brands to be creative, says its global head of brand partnerships, Lee Brown
By Stephen Lepitak “We think of ourselves as a land of opportunity for creators to come, show up, and create amazing stuff to earn this audience,” explains Lee Brown, global head of brand partnerships for Tumblr. A Yahoo event is about to begin, but Brown has taken a few minutes to speak to The Drum while attending this year’s SXSW, which the platform has been attending for the last seven years as it has grown and developed ahead of its acquisition by Yahoo last year. We meet at its parent company’s rented bar rooftop venue in the centre of Austin during the festival, Read full story › Source: The Drum...
Read MoreBy Michael Feeley Chinese electronics manufacturer Hisense has launched its first website targeting UK consumers, designed by Leeds-based digital agency Parallax. Hisense are one of the largest manufacturers of white goods and consumer electronics in the world, with an annual revenue of $15 billion. They are the fifth largest television manufacturer globally and the largest in China. Hisense also recently entered the tablet market with its Sero 7 model. Looking to enter the UK marketplace for the first time, Hisense UK approached Parallax to help them develop a new website that would establish them as a reputable and trustworthy electronics manufacturer in an extremely competitive Read full story › Source: The Drum...
Read More
Industry News