Posts made in April, 2014

on Apr 19, 2014

By Ishbel Macleod The only thing with the same spread and reach as technology companies such as Google is ‘biological viruses’, Axel Springer chief executive Mathias Dopfner has said in an open letter to the search giant. Published in German newspaper Frankfurter Allgemeine Zeitung, the letter is in response to a column by Google chairman Eric Schmidt, which said that media company Axel Springer had signed a muti-year deal with Google. Dopfner suggested that the company had no choice but to work with Google, stating “we know no search engine alternative to increase our online reach”. He went on to discuss a dispute which has Read full story › Source: The Drum...

on Apr 19, 2014

By Ishbel Macleod The video which saw people being interviewed for what sounded like the job from hell – including no breaks – before revealing that this is what mothers have to do, went viral. Now, Bud Light has revealed a version for men. The spoof plays of the original creation from the Card Store (below), and suggests that dads actually have a harder time of it, while also mocking the role that dads play. Bud Light said “We’ve already seen the perfect thank you to moms this week, so we figured we’d raise a glass to dads.” However, while the original praises mums for their Read full story › Source: The Drum...

on Apr 19, 2014

By Ishbel Macleod Nike is set to close down its wearables hardwear plans, with most of the team responsible for the creation of the FuelBand fitness tracker let go. According to CNet, who broke the news, 55 people have been fired, and it is not sure how many of the rest of the team have been recruited to join other divisions of Nike. “As a fast-paced, global business we continually align resources with business priorities,” Nike spokesman Brian Strong said in an email. “As our Digital Sport priorities evolve, we expect to make changes within the team, and there will be a small number of Read full story › Source: The Drum...

on Apr 19, 2014

By Ishbel Macleod Over 135,000 Virgin Media users received hundreds of unwanted emails, after a mistake saw a supplier send out an email which saw any replies sent to everyone in the group. Virgin Media has apologised, and said that only a ‘small proportion’ of users were affected by the mistake. There were claims that the email addresses of everyone who received the notice was made visible, but a Virgin Media spokesperson has now denied that. A spokeswoman said: “”It’s important to be clear a list of email addresses was not exposed. It is NOT a bcc error. Only if you received the email and then Read full story › Source: The Drum...

on Apr 19, 2014

By Ishbel Macleod Red Tettemer O’Connell + Partners (RTO+P) has announced the appointment of Ryan Scott as its first West Coast vice president, group creative director. Previously creative director at Deutsch LA, Scott will now be responsible for leading the creative department for the West Coast office and working with clients such as Planet Fitness, Under Armour, Wellen Surf and Coty. He said of his appointment: “I knew RTO+P was the perfect fit because I’ve never met people who seemed to be having more fun at this game of advertising. Here is this scrappy, hyper-energised family of ridiculously talented people who are working harder Read full story › Source: The Drum...