By Noel Young LinkedIn membership has reached 300 million, a major social media milestone, the company announced yesterday. The announcement came as Silicon Valley’s social stocks were suffering ahead of important earnings reports from Facebook, Zynga, Twitter and others next week. The professional-networking service said more than half of its accounts originate from outside the United States, showing the effect expansion is having for the Mountain View firm. The company also said that it expects its mobile traffic to account for the majority of visitors to its services sometime this year for the first time. “Every day we see an average of 15 million Read full story › Source: The Drum...
Read MoreActivity will include partnerships with Cath Kidson, Ted Baker and Hoover as well as experiential and television activity. Read full story › Source: Marketing Week...
Read MoreBy Noel Young Weight Watchers and its lead creative agency – McCann, New York – are parting way after a seven-year relationship. The diet giant “appears poised to move the account to Wieden & Kennedy,” said AdAge, citing people familiar with the matter. McCanntold employees about the loss yesterday morning in an internal memo. Late last year Lesya Lysyj,former chief marketing officer at Heineken USA, took over as president of Weight Watchers North America. Lysyj is familiar with Wieden from her time at Heineken, when she named the agency the lead shop for brand Heineken in 2011. “There have been significant recent Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The business-oriented social network credits mobile adoption for reaching the milestone Read full story › Source: DM News...
Read MoreBy Direct Marketing News Failing to measure ROI keeps marketers from getting to the big leagues. Read full story › Source: DM News...
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