Posts made in April, 2014

on Apr 18, 2014

By Staff Writer The UK’s third ever TV channel, the first in Europe to regularly transmit in colour, and the first in Britain to adopt a computer-generated channel identification; BBC Two has been making TV history ever since its launch in 1964. As the station celebrates half a century, The Drum looks back at some of the best idents from its 50-year history and catches up with Celia Chapman, executive creative director of Lambie-Nairn and co-designer of the legendary ‘2′ symbols. Back in 1991 when the iconic BBC Two idents hit the screen, nothing like them had ever been seen before. Traditionally channels Read full story › Source: The Drum...

on Apr 18, 2014

By Ishbel Macleod Ahh, job titles. They are very important, and with jobs existing now that didn’t five years ago (and we don’t just mean calling yourself a ‘creative ninja’), the right words describe so much. With that in mind, Someecards decided to poke fun at everyone, by looking at your job title, and what it really means… Read full story › Source: The Drum...

on Apr 18, 2014

By Gillian West Creative agency Uniform has designed a prototype exploring how the Internet of Things (IoT) could connect football fans to online conversations about their team. Kixl is a physical object that flickers and changes colour to represent the number of tweets being sent using a chosen hashtag. Monitoring social media activity in real-time, Kixl will glow green when there isn’t much activity, orange when conversation is building, and red when conversation is at its peak. Drawing design inspiration from a referee’s card, Kixl is supposed to enable football fans to stay aware of and on top of online conversations about their Read full story › Source: The Drum...

on Apr 18, 2014

By Ishbel Macleod Coca-Cola has celebrated 20 years of the phrase “Rainbow Nation” with real rainbows over buildings, and billboards using recycled water. The rainbows were created in Johannesburg’s Central Business District by advertising and marketing communication agency FCB Johannesburg. “We are very excited to have discovered a way to create actual rainbows by capturing the sun at specific angles through a mist of recycled water,” said Sharon Keith, marketing director for Coca-Cola South Africa. “In the lead up to Freedom Day, we wanted to go further than reminding South Africans of our heritage. We wanted to create a symbol of our diversity and celebrate Read full story › Source: The Drum...

on Apr 18, 2014

By Staff Writer A tried and trusted method of focusing attention on what your product or service can do is by highlighting what it cannot do and this idea has been used to excellent effect in the latest film for thetrainline.com. Simon Bird of The Inbetweeners uses his nebish intonation to narrate a series of catastrophes that befall the hapless protagonist. Not one of these situations would have been improved by use of the advertised service but when he wants to secure a discounted rail ticket then he knows where to turn. Creative Agency: DLKW Lowe Creative: Phil Cockrell / Graham Storey TV Producer: Charlotte Stirrup Film Read full story › Source: The Drum...