By Ishbel Macleod Facebook has revealed that it does not use GPS to target ads “right now”, following the roll out of Nearby Friends and Location History, but has not mentioned if this is something that will be implemented in the future. The new feature, which is being rolled out in the US, allows users to opt-in to see where their friends are, with the aim to help nearby friends to meet up. Speaking to AdAge, a Facebook spokesperson said: “The answer is no, we are not using data from Nearby Friends or Location History to target ads right now. “Currently, advertisers can Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Amnesty International has unveiled 30 special candles, created by Mark Landwehr and Sven Waschk, with each wax sculpture burning down to a new bronze figure, with the aim of showing how human rights activism can help. Advertising agency Ogilvy & Mather London is behind the creative concept and developed the film for the Amnesty International Freedom Candles, which shows the three candles before they are burned, and after. The first candle shows a political prisoner being tortured, before melting away to show the man reunited with his son. The second is a rival, which burns away to reveal a pen signing the Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Facebook has launched a new feature, Nearby Friends that, when activated, will allow users to discover the whereabouts of their friends, whether to check that they’ll make it to the cinema on time, or to see where they are travelling to. Users who have the feature turned on will receive occasionally notifications when friends are nearby, “so you can get in touch with them and meet up”. Explaining the feature, Andrea Vaccari, product manager at Facebook, said: “Sharing your location with Nearby Friends goes two ways — you and your friends both have to turn on Nearby Friends and choose to share Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Lions Gate Entertainment has lost Nancy Kirkpatrick, president of marketing for Summit – a label it acquired in 2012 – during the process of integrating it with the Lionsgate studio. Kirkpatrick resigned from the position and will leave the company in two weeks with Tim Palen, currently CMO at Lionsgate, taking over her duties and becoming the top marketer for movies coming out of the overarching Lionsgate and Summit label. Palen has become responsible for merchandising and new businesses including theme park attractions. Kirkpatrick – who has marketed the ‘Twilight’ films and ‘The Hurt Locker’ – most recently developed the marketing Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod By being timely, not being self-promotional, and setting a routine, Pope Francis has beaten Justin Bieber on Twitter, SocialBro has said. Pope Francis has only sent around 300 tweets since being elected in March 2013, compared to the 26,000 sent by Bieber, the Twitter management system pointed out, adding that the Pope can teach businesses more than Justin Bieber about getting the most out of Twitter. According to SocialBro’s CEO, Javier Burón “the secret of Pope Francis’s success lies in offering insight and words to live by”, while the majority of those from Bieber are ‘self-promotional’. Buron added: “Conservatives in the church Read full story › Source: The Drum...
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