Posts made in April, 2014

on Apr 18, 2014

By Ishbel Macleod It’s Easter, the weekend when quite possibly the most chocolate is eaten my children. In honour of this, Unruly has unveiled a video chart of the top ten most shared chocolate ads of all times. How many of these do you remember seeing? Read full story › Source: The Drum...

on Apr 18, 2014

By Jennifer Faull “There’s nothing like the Latin sense of humour to prove that it doesn’t take much to entertain someone,” said Laurence Klinger, chief creative officer of Leo Burnett’s Hispanic agency Lapiz, of the unusual new campaign developed to mark the 30th edition of the Chicago Latino Film Festival. Two films aim to target movie aficionados with the message that “It’s not about special effects, just special stories.” The first of these stories, ‘Swine Love’, show a man acting out a love scene with a pig as men in green morphsuits run around adjusting props. The second, ‘Lonely Hair Story’ tells Read full story › Source: The Drum...

on Apr 18, 2014

By Ishbel Macleod The online retailer for electrical goods, ao.com, has unveiled a series of new TV and online ads, featuring Coach, the motivator of the ao.com’s Price Match Team. Created by BMB, the ads will also introduce characters Barry and Jean, and feature real employees as extras. John Roberts, ao.com’s CEO said, “Ao.com is a business, that is fanatical about giving great customer service. We obsess about every single aspect of our customer’s journey. The latest creative executions do a great job of dramatising the world of ao.com, showcasing what makes our business so special – our employees and our customers.” The ads Read full story › Source: The Drum...

on Apr 18, 2014

By Ishbel Macleod The Alliance for Cancer Research has unveiled “One Note Against Cancer”, a campaign fronted by Kylie Minogue. Created by Publicis Conseil, the campaign looked to make Minogue, who has battled breast cancer, the centre of the campaign, rather than just a passive role. The “One Note Against Cancer” campaign makes every note of a special song an appeal for donations through a fund-raising auction. This song, “Crystallize”, was especially written by Kylie Minogue for this charitable campaign, with users able to put in a bid through eBay for one of the 4408 notes in the song. Those who win the auction Read full story › Source: The Drum...

on Apr 18, 2014

By John Glenday Irreverent Irish bookmaker Paddy Power’s can’t claim that their latest wheeze isn’t sh@t, after they wheeled out a giant mechanical pigeon which specialises in pink guano to promote their bingo offering. The blimp-sized ‘Lucky Pigeon’ has been let loose in the skies above Britain to deposit its waste upon the heads of fortunate passers-by via a custom built poop chute as part of a new advertising campaign devised by Crispin Porter + Bogusky. Recording the ecstatic reactions of those drenched in the colourful muck and is supported by radio, online and social media. The campaign is inviting new players to Paddy Power Bingo Read full story › Source: The Drum...