Posts made in April, 2014

on Apr 18, 2014

By Staff Writer For our eighth Tight Brief, we challenged the creative industry to advertise a budget airline. Now we can reveal which ideas soared to the top in our public vote this week. You can see the top 10, as voted for by you below. The number one entry will be shortlisted alongside all the previous Tight Briefs winners in a special category at this year’s Chip Shop Awards. Tight Briefs will be taking a short break for the Easter holidays, but we’ll return with a new brief on Friday 25 April. Read full story › Source: The Drum...

on Apr 18, 2014

By John Glenday The MailOnline is trumpeting its highest ever daily unique visitors total in the UK after 6.3m readers logged in to sample its wares on 13 March, a hefty 10.1 per cent increase on its previous best day. This made it the platforms first ever day with more than 6m unique daily unique visitors from the UK, topping the previous record set in November 2013 by over half a million. It capped a stellar month for the populist title which garnered close to 180m global monthly unique visitors over the month as a whole, representing a year on year increase of 59.7 per Read full story › Source: The Drum...

on Apr 18, 2014

By Mairi Clark If content is king, then data is the new currency. As consumers become more aware of what information is out there about them, so does their concern about how secure that information is. The recent Heartbleed scare proves that no company is safe from data theft, but there are some precautions companies can take to protect themselves. Iomart, the Glasgow-based hosting and cloud computing company, bought Melbourne, a Manchester-based server hosting company in a £7m deal last year,increasing its network of UK data centres to seven. Melbourne is also the headline sponsor of this year’s The Roses Creative Read full story › Source: The Drum...

on Apr 18, 2014

By John Glenday Internet giant Yahoo is believed to be plotting to unseat Google as the default search option on Apple devices by seeking to persuade the tech firm to ditch its rival. The idea is the brainchild of Yahoo CEO Marissa Meyer who sees it as a key step in reversing her company’s waning fortunes. At present the default setting brings up Google’s minimalist screen with people wishing to use rival platforms; such as Microsoft’s Bing, having to manually change their settings. With no love lost between Google and Apple however the smartphone maker is thought to be receptive to the idea of changing its Read full story › Source: The Drum...

on Apr 18, 2014

By Stephen Lepitak Isobar’s business development director EMEA, Holly Maguire, is to leave the agency after five years. Maguire, who is understood to be joining Anomaly, joined from CHI & Partners as business director in 2009, ultimately being promoted to her current role last summer. Speaking of her departure, Nick Bailey, CEO & ECD of Isobar, told The Drum: “We thank Holly for her commitment to Isobar over the years, and wish her all the best in her new adventure.” At the time of writing, no one from Anomaly had responded to The Drum’s approach for a confirmation. Read full story › Source: The Drum...