Posts made in April, 2014

on Apr 17, 2014

By Angela Haggerty Made in Chelsea cast members Louise Thompson and Francesca Hull will become the face of a partnership between Fox and E4 to promote upcoming romantic comedy The Other Woman. During TV spots that will air from 21 April on E4 and 4oD, the pair will encourage viewers to vote via Twitter hashtags #e4fight and #e4unite on whether or not they’d stand by a promiscuous partner. The campaign was devised by Vizeum. Robbie Ashcroft, creative solutions manager at Vizeum, said: “Made in Chelsea is an immensely popular programme that draws in great numbers among the key target audience for The Other Woman. “It provides Read full story › Source: The Drum...

on Apr 17, 2014

B&Q, Cadbury and Tesco feature in our round-up of the best, worst and oddest Easter marketing campaigns. Read full story › Source: Marketing Week...

on Apr 17, 2014

By Gillian West Nickelodeon has engaged brand and design agency Analogue to work on Peter Rabbit product packaging following the US cable network’s reworking of the Beatrix Potter classic for a new generation. “Briefs like this don’t come along very often. The tale of Peter Rabbit was first told in 1902, so to have the chance to work with this much loved children’s character, and be involved in bringing it to life for the current generation, is a really exciting process,” said Barry Darrnell, creative director of Analogue. “The team at Nickelodeon is willing to push boundaries, which makes this both an exhilarating Read full story › Source: The Drum...

on Apr 17, 2014

By Gillian West Thirty London StreetTalk kiosks have been transformed into giant Lipton Peach Ice Tea bottles as part of a new initiative from PepsiCo targeting young people in close proximity to convenience stores. The integrated campaign developed by OMD UK and Talon sees PepsiCo team with JCDecaux Innovate on the special build activity, with a Bauer Media partnership bringing further refreshing summer twists to the streets of London. Kiss FM will be inviting listeners to answer the phone in one of the branded booths for the chance to win prizes including trips to Kisstory in Ibiza, with experiential stunts planned to happen Read full story › Source: The Drum...

on Apr 17, 2014

By Noel Young America National Security Agency leaker Edward Snowden has made his first major public appearance in Russia on a call-in show with President Vladimir Putin via video link. He asked Putin about government surveillance, the Wall Street Journal reported. Putin answered by saying personal privacy is better protected in Russia than the U.S. Snowden at first questioned the effectiveness of U.S. programs in stopping terrorism and the “unreasonable intrusion” they make into people’s private lives, and asked Putin if Russia engaged in similar activities. “Does Russia intercept, store, or analyze in any way, the communications of millions of Read full story › Source: The Drum...