Posts made in April, 2014

on Apr 17, 2014

By Ishbel Macleod Two thirds (67 per cent) of 16-24s say that security is their number one priority when buying an internet-connected product, while over a third of say the risks associated with new technology such as the Internet of Things do not outweigh the benefits. Voxburner asked 1,244 UK 16-24 year olds their views on new and future technologies, and found that 87 per cent are concerned about the security of the data that they share. Before being told, only six per cent understood that the Internet of Things (IoT) was, but after given a full description, 80 per cent of young consumers Read full story › Source: The Drum...

on Apr 17, 2014

By Gillian West Cereal Partners UK, the umbrella name for Nestle Cereals including Cheerios and Shredded Wheat, has launched an on-pack promotion offering customers the chance to win a cow…well its milk. The campaign is the first to be created for Cereal Partners UK by BD Network and offers consumers the chance to win a year’s supply of milk with a total of 84 grand prizes, one for every day the promotion runs. In order to enter consumers must input the unique printed code featured on the pack online, in addition to the 84 year-long supplies an additional 250,000 pints of milk are Read full story › Source: The Drum...

on Apr 17, 2014

By Angela Haggerty The Financial Times has stepped outside of the ongoing press regulation battle between the UK government and Ipso and announced plans to set up its own internal system to deal with future problems. The announcement was made by editor Lionel Barber on Thursday and cited the FT’s international presence as a factor in the decision. Barber said: “After careful consideration, the FT has decided to put in place a system which accountable, credibly, robust and highly adaptably to meet the pace of change in our industry. “We believe this approach is consistent with our record of journalistic excellence and integrity, and it builds Read full story › Source: The Drum...

on Apr 17, 2014

By Natalie Mortimer EE is set to reprise its role as official technology partner for Glastonbury Festival 2014 and will deploy a bespoke 4G network on site as well creating a dedicated app. The communications company will also offer free phone charging for the first time via the EE Festival Power Bar, a new portable mobile charger, which will be trailed alongside its traditional ‘EE Recharge Tent’. Users who buy the bar, which is on sale from 15 April until 9 June on the EE online shop, prior to the festival held in June will be able to visit the EE Exchange Cabin Read full story › Source: The Drum...

on Apr 17, 2014

By Gillian West In order to align itself more closely with the kind of events enjoyed by its target audience protein ice-cream company Wheyhey has announced a series of strategic partnerships this summer. Starting with Nike’s women’s running event, We Own the Night, on 10 May, Wheyhey will have a dedicated presence throughout the event in addition to a social media campaign and influencer participation throughout. Following We Own the Night, Wheyhey will then join forces with the Spartan Race Series, Richmond’s Rugby Rocks Summer Social and Sevens in the City. “Wheyhey has always had a close association with health and fitness, due to Read full story › Source: The Drum...