By Jennifer Faull Bertrand Bodson has taken on the role of chief digital officer for the Home Retail Group, the parent company for Argos where he was most recently digital director. Bodson held the role at Argos for just nine months before his promotion. Prior to that he spent three years in various digital roles at EMI Music and co-founded Bragster, a social network acquired by Guinness World Records in 2010. In a statement given to The Drum, the Home Retail Group said: “We can confirm that Bertrand Bodson was promoted to the new role of chief digital officer for Home Retail Group Read full story › Source: The Drum...
Read MoreWeekend Kitchen with Waitrose to represent style of the supermarket’s free newspaper Waitrose Weekend. Read full story › Source: Marketing Week...
Read More#Hailthedrum – Nigel Morris, Dentsu Aegis CEO, on why we should already be thinking about a post-device world
By Jennifer Faull Mobile was top of the agenda for many attendees at Advertising Week Europe, but Nigel Morris, CEO of Dentsu Aegis Americas & EMEA, told The Drum that the industry should be looking beyond hand-held devices. Morris hopped in the back of The Drum’s branded Ad Week taxi cab for a lift to his presentation which would delve into this ‘post-digital world’. “We all love our devices but in the end we’ve got to think about a post-device world. Everyone puts up the picture of the Pope with all the mobile phones, I think that’s horrendous!,” joked Morris. “Here is Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Whole Foods, Walmart, and Verizon get passing grades, but most retailers are flunking at connecting with customers locally, a study claims. Read full story › Source: DM News...
Read MoreBy Staff Writer There was an item in the news the other day about a London hairdresser who had a visit from the North Korean embassy because they’d had the temerity to suggest the country’s beloved leader has a shit haircut so we can only imagine what reprisals BBH might face if Kim Jong-un’s loyal confederates ever figure out that he’s the satirical target of this campaign. Creative Agency: Bartle Bogle Hegarty Ad of the Day is brought to you in association with David Reviews. Read full story › Source: The Drum...
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