Posts made in April, 2014

on Apr 17, 2014

Co-op says ‘staggering’ number of replies to ‘Have Your Say’ survey justifies its existence. Read full story › Source: Marketing Week...

on Apr 17, 2014

By Jennifer Faull London Wasps Rugby Football Club and Dailymotion, the video platform, have inked a deal as part of an overhaul to the sports team’s website and content production. The club will house a Wasps TV channel on its new website, and content created for the channel will be fed into Dailymotion for fans to share. “Our new website will deliver a great new experience for our fans with Wasps TV providing regular new content. Working with Dailymotion allows us to take high-quality video to fans around the world, as well as those that never miss a match,” explained Jeremy Wilton, chief Read full story › Source: The Drum...

on Apr 17, 2014

By Ishbel Macleod Twitter has unveiled targeting, creative and measurement tools through MoPub, allowing app publishers to promote mobile apps to 1 billion devices, both on and off Twitter. Kelton Lynn, product manager for revenue, explained: “Advertisers can now choose to run simultaneous marketing campaigns to more than 241 million active users on Twitter, and to more than one billion mobile devices off-Twitter, through one interface at ads.twitter.com.” Currently only available for beta partners in the US, including Spotify, Deezer and GetTaxi, it is expected to roll out further soon. Beta partners have so far been able to run native ad promotions, which allow users to Read full story › Source: The Drum...

on Apr 17, 2014

By Natalie Mortimer Channel 4, in partnership with Waitrose, has commissioned a new live Saturday morning lifestyle and cookery programme, entitled Weekend Kitchen with Waitrose. Launching on Saturday 26 April, the 12-episode series, presented by Lisa Snowden and Steve Jones, will feature branded content and reflect the style of Waitrose’s free weekly newspaper, Waitrose Weekend. The show, which runs for 60 minutes, is produced by Spun Gold TV and will feature a host of celebrity chefs, including Heston Blumenthal and Raymond Blanc, who will cook recipes using Waitrose ingredients. Rupert Ellwood, head of marketing communications at Waitrose, commented: “This is a first for Read full story › Source: The Drum...

on Apr 17, 2014

Gail Gallie, the chief executive of Fallon London, is leaving the agency after four years at the helm. Read full story › Source: Campaign...