Posts made in April, 2014

on Apr 17, 2014

By Natalie Mortimer New research has revealed that 71 per cent of UK consumers would rather not use Bitcoin to pay when shopping online, despite mobile payment providers preparing to accept the virtual currency. The research, collated by digital commerce solutions provider Venda, also found that the main concern for 43 per cent of consumers was that they didn’t trust the virtual currency, although the same number also admitted that they don’t fully understand how the currency works. This lack of understanding around how new virtual currencies, such as Auroracoin, Litecoin and Peercoin, was particularly felt among women, 49 per cent of which said they Read full story › Source: The Drum...

on Apr 17, 2014

By Ishbel Macleod First Choice has launched a brand new partnership with Vue Cinemas with the aim of promoting family experiences through the ‘all-inclusive family package’ ticket. MediaCom planned the campaign which sees the deal promoted through a 30 second ad shown before a selection of films aimed at the family audience. The deal will also be promoted through a bespoke landing page on the Vue website and a banner on the family page, as well as promotional materials in the foyer of Vue’s 82 sites and digital adverts above concession stands. Marketing and digital director at First Choice Jeremy Ellis said: “We’re delighted Read full story › Source: The Drum...

on Apr 17, 2014

By Louise Ridley Three films made by the agency Wieden & Kennedy have made it into the top 10 most-viewed “cute” ads list, compiled by video analysts Visible Measures. Read full story › Source: Campaign...

on Apr 17, 2014

By Angela Haggerty More than half of UK adults (58 per cent) would turn to Google for an answer before asking their partner, a study has shown. The figure is much higher in the 18-24-year-old age range, where more than three quarters (77 per cent) of people surveyed would make Google a first pick when looking for the answer to a question. The study of 2,000 UK adults conducted by Search Laboratory also showed that Google was more trusted in London and the north-west than any other area in the country, with 61 per cent of adults in the regions likely to consult Google before Read full story › Source: The Drum...

on Apr 17, 2014

By Natalie Mortimer Toyota Motor Europe, has today unveiled a new online campaign, ‘Fall in love with driving again’, which the car maker hopes will boost the popularity of its Hybrid cars. Developed by Saatchi and Saatchi London, the campaign aims to highlight the “positive emotions” felt when driving in congested cities in a Hybrid. The first film of the new campaign shows drivers in Rome participating in an experiment by driving the routes they normally drive in both Hybrid and non-Hybrid vehicles. The drivers’ emotions are then analysed to determine how stressed or happy they are after driving a petrol or diesel and a Read full story › Source: The Drum...