Posts made in April, 2014

on Apr 17, 2014

By Ishbel Macleod The hardest job in the world (no, not trying to make a video go viral) takes the top spot in this week’s chart, while fuck the poor and sharing a video to make Google give money to dogs also make the top ten this week. The interviews for the world’s toughest job clocked up over 175,000 shared and 5.6m views, beating Batman, Dove and Nintendo for the top spot. The charts are supplied by the Viral Ad Network and are based on the number of social media shares each video has received over the last seven days. The Viral Ad Network Read full story › Source: The Drum...

on Apr 17, 2014

By VAN Team Top trending Brand videos: The Pillion Trust is a small, frontline charity tackling poverty in London and their ingenious “Fuck The Poor?”hidden camera video is a controversial and thought-provoking social experiment which challenges our attitude to inequality. Their Chief Executive said “We understand that some may be shocked by this footage. We are more offended however, that people across the UK are living in adverse poverty”. It’s a top example of what a brand can achieve with an amazing idea and a tiny budget, as it’s achieved over 3 million views for a charity which has suffered from government cuts and Read full story › Source: The Drum...

on Apr 17, 2014

By Mark Banham Evian has launched the second stage of its popular global ‘Amazing Baby & Me 2’ activity, which features the mini Spider-Man character solving people’s dilemmas on Twitter in a campaign run through We Are Social. Read full story › Source: Campaign...

on Apr 17, 2014

By Ishbel Macleod Arena has appointed Taj Sohal to join the agency as insight director, where she will develop insight and planning strategies while leading a team of two analysts. Joining from MediaCom, where she held the role of associate director, Sohal will now work across Arena’s whole range of clients including Domino’s, Betfair, Blinkbox and Eurostar. “The calibre of clients Arena has won in the last 12 months – brands like LG and Betfair – as well as the industry-changing work they have been producing, really drew me to this role. The team at the agency have a great reputation in the planning community Read full story › Source: The Drum...

on Apr 17, 2014

By Jennifer Faull YouTube is having a measurable impact on TV consumption, with nearly one fifth (19 per cent) of YouTube users saying they pay less attention to TV and 17 per cent stating that they watch TV less overall. However, only three per cent have stopped subscribing to premium cable networks and one per cent have stopped watching TV entirely. The findings came from a Google report looking into the current audience demographics. The UK study found that currently 90 per cent of YouTube viewers are aged 18 or over and 50 per cent older than 35. Just 10 per cent are Read full story › Source: The Drum...