Posts made in April, 2014

on Apr 17, 2014

By Direct Marketing News The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn’t 24/7 instead. Read full story › Source: DM News...

on Apr 17, 2014

By Direct Marketing News Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement. Read full story › Source: DM News...

on Apr 17, 2014

‘Successful’ marketing campaigns for revamped own brand range helps supermarket post sales growth in second half, but group reports £2.5bn loss. Read full story › Source: Marketing Week...

on Apr 17, 2014

By Natalie Mortimer Music streaming service Deezer has launched a Vine-based campaign to boost brand awareness as competition in the music-streaming market continues to intensify. The French company has been working with a collective of international ‘Viners’ to create a series of individual videos based on the social media site’s #vineception concept, where users create a Vine-within-a-Vine. The campaign, which was created by digital agency Armstrong, runs until 23 April, with each Viner tasked with introducing their favourite aspect of Deezer. Deezer’s head of brand communication Romain Amblard said: “Deezer loves everything digital, so we are excited about seeing our Viners interpretation of the benefits Read full story › Source: The Drum...

on Apr 17, 2014

By Ishbel Macleod A new street-food outlet, Toastits, has popped up on the market, with an identity created by Aesop. Read full story › Source: The Drum...