Posts made in April, 2014

on Apr 17, 2014

SVP Nikesh Arora says marketing is ‘at a significant industry moment’. Read full story › Source: Marketing Week...

on Apr 17, 2014

By Staff Writer The results of The Drum’s Independent Agency Census, in partnership with Lewis Silkin and Results International, will be revealed at a breakfast event on 9 May in London. The census, also sponsored the Recommended Agency Register, will be the most comprehensive overview of the UK’s independent creative communications agency sector, and will rank them across different disciplines through financial performance and client satisfaction. A peer-to-peer vote was also completed as part of the process that allowed agencies to vote for others they felt were performing well within the industry. The event will take place from 8.15am to 10am with certificates Read full story › Source: The Drum...

on Apr 17, 2014

Diageo posts 1.3 per cent third quarter sales dip, hit by a 19 per cent slump in Asia. Read full story › Source: Marketing Week...

on Apr 17, 2014

By Angela Haggerty A lack of understanding around programmatic trading and the need for more transparency from agencies is seeing some publishers get their “knickers in a twist”, according to Richard Dunmall, group managing director at Bauer Media. Speaking to The Drum following a significant sales restructure at Bauer, Dunmall said the company would be ramping up its programmatic offering in the months ahead, as part of a fresh digital strategy across its portfolio of brands, but called for greater transparency from agencies as the market develops. “There’s a lot of smoke and mirrors around programmatic and for me the principles are quite simple,” he Read full story › Source: The Drum...

on Apr 17, 2014

By Natalie Mortimer P&O Cruises has appointed Founded as its lead strategic brand and creative agency, following a four-way competitive pitch process. The British cruise line has tasked Founded with carrying out strategic brand development, as well as delivering campaigns across a host of integrated channels including TV, press and digital. Commenting on the decision P&O Cruises marketing director Christopher Edgington said: “When the biggest ship built for the British cruise market sets sail on its maiden voyage from Southampton to the Mediterranean on March 14, 2015 it will mark a step change in holidays at sea and appeal to a whole new audience. Founded Read full story › Source: The Drum...