Posts made in April, 2014

on Apr 17, 2014

By Ishbel Macleod Jim Moffatt rejoins R/GA as EVP, Asia Pacific after a year-long sabbatical, where he will expand the agency’s presence in the Asia Pacific region, as well as lead the existing R/GA offices in Singapore and Sydney. Moffatt will be responsible for managing existing offices as well as opening up new offices to support clients’ needs in the region; strengthening existing client relationships, as well as driving new business, the agency has said. Bob Greenberg, R/GA’s founder, chairman and CEO, said: “We’re very excited to welcome Jim Moffatt back to R/GA. His proven track record as a collaborative and inspirational leader together with Read full story › Source: The Drum...

on Apr 17, 2014

By Jennifer Faull High street food chain Greggs is positioning its new coffee blend as better than the average cup that can be picked up on the high street with a new campaign that kicked off with a nationwide taste test. The brand recently took to the streets of seven cities across the UK to offer up a blind taste of its coffee, asking people to compare the coffee to their usual cup in a survey. The participants, who were also filmed for the activity, were encouraged to guess the brand behind the blend via Twitter using the hashtag #TopSecretCoffee. The next day, Read full story › Source: The Drum...

on Apr 17, 2014

By Natalie Mortimer Carling has staged a live ice carving in central London to create social buzz around its current out-of-home (OOH) campaign. The live event, staged by Kinetic Worldwide, took place yesterday (16 April) in Victoria train station, and compliments a series of billboards and bus shelter adverts currently appearing at key sites across the country. Steven White, Kinetic account manager, said: “Molson Coors tasked Kinetic with creating a real impact around its Carling British Cider brand this spring so we worked with our creative hub Kinetic Active to devise a high-profile live event to guarantee consumer interaction, visibility and social media activity. “The Read full story › Source: The Drum...

on Apr 17, 2014

Ahead of the Drum’s first Digital Trading Awards next week Nicolas Bidon, managing director for UK, Xaxis, argues that data and programmatic technologies will bring truly holistic multi-screen campaigns sooner than you may expect. Last month, research by eMarketer revealed that for the first time UK ad spend on mobile would eclipse that for newspapers in 2014, with £2.3bn spent on mobile ads versus just £1.9bn for newspapers. Even having witnessed the phenomenal growth of mobile in recent years, it’s breath-taking to see such milestones reached. However, while this growth is hugely encouraging, mobile has still some way to Read full story › Source: The Drum...

on Apr 17, 2014

By Gillian West Cadbury Dairy Milk Marvellous Mix-Ups has been confirmed as the sponsor of ITV’s new Saturday night show, Let Me Entertain You, launching on 26 April. The integrated sponsorship package was negotiated by ITV Commercial and Omnicom Media Group’s content agency, Drum, and media agency, PHD, on behalf of the brand. The packaging includes broadcast, online and mobile as well as an off-air licensing agreement. “Let Me Entertain You has a natural synergy with our new show-stopping product Cadbury Dairy Milk Marvellous Mix-Ups, so it was very fitting for us to sponsor this new peak time show,” said Mondelēz International marketing Read full story › Source: The Drum...