By Louise Ridley Steven Sharp, the former marketing director of Marks & Spencer, is working as a consultant for WPP, which now holds both the creative and media accounts for the retailer. Read full story › Source: Campaign...
Read MoreBy Natalie Mortimer TLC is set to launch its ‘biggest’ marketing assault to date as the entertainment channel celebrates its first birthday. Kicking off on 21 April, the multiplatform campaign, planned and booked by the7stars, promotes TLC’s new five-part series, The Charlotte Crosby Experience, which follows Celebrity Big Brother 2013 winner and Geordie Shore star Charlotte Crosby as she meets diverse communities around the world. The multi-platform campaign is the biggest since TLC hit British TV screens a year ago and will run across radio, outdoor, online, social media, print and TV. Financial details of the campaign were not disclosed. To support the campaign, Read full story › Source: The Drum...
Read MoreBy Gillian West DLKW Lowe has appointed Amber Casey and Lovisa Silburn to the role of creative directors, working across a number of agency clients and reporting directly to DLKW Lowe ECD’s Dave Henderson and Richard Denney. Of the appointment, Henderson said: “They have an incredible appetite for work, an infectious enthusiasm and a proven ability to write the hits…Rich and I are very pleased they want to make this their home.” Casey and Silburn met in 2002 at DDB and have worked at a number of creative agencies over the years; the long-term friends have joined together as a creative team for the Read full story › Source: The Drum...
Read MoreBy John Glenday File sharing platform WeTransfer has signed a creative partnership with Penguin Books which will see cover art from the publishers upcoming titles used as background wallpaper whilst downloads are in progress. The works have each been conceived by leading designers and street artists and will be made available exclusively to WeTransfer before appearing anywhere else. To mark the partnership the digital sharing site is exhibiting five covers from the publisher’s limited edition Street Art series, each of which will be made available to the site’s 20m monthly active users. Clicking on these will take the browser direct to Penguin’s site for further Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod HootSuite has appointed Ajai Sehgal, previously vice president of product and technology at Groupon, as chief technology officer. In his new role at the company, Sehgal will drive product strategy. “I can’t think of a more exciting time to join the team at HootSuite,” said Sehgal. “The innovation and collaboration that drives this company is the type of culture I thrive in. HootSuite’s engineers are some of the best and brightest; we’re going to do awesome things.” Simon Stanlake, HootSuite’s former CTO, will remain a part of HootSuite’s engineering leadership team. Ryan Holmes, CEO of HootSuite, said of the new appointment: “His drive Read full story › Source: The Drum...
Read More
Industry News