Louise Ridley feels Dove’s latest spot lacks the usual magic. Read full story › Source: Campaign...
Read MoreDiary thought that it had heard it all – amateur dramatics, sports days, even stand-up comedy to try to improve morale among the galley slaves. Read full story › Source: Campaign...
Read MoreBy John Glenday Media mogul Rupert Murdoch has been named as a possible front runner to buy terrestrial television broadcaster Channel 5 after BSkyB tabled a joint offer with Discovery Communication for the network. Reports in the guardian speculate that Discovery will take a 70 per cent stake in the sub £350m deal with Sky taking the remaining 30 per cent, giving both providers a valuable platform from which to market their paid content. It is thought that this would see Sky take charge of channel 5’s advertising sales operation, a move which would bump its share of the UK market from 20 to 30 Read full story › Source: The Drum...
Read MoreBy Michael Wallis In the latest extract from Can’t Understand New Technology, the satirical rag which we’re distributing with this week’s edition of The Drum, Michael Wallis considers how new technology is rendering his tastes redundant. I like to think I have good taste. Most of us do. It stings us when people don’t like what we like. Taste is something we use as ammunition or bait; it’s how we organise our social groups. But a shitwave (crapnami?) of new technology – namely 3D printing, wearable technology and the Internet of Things – is about to render what little I know useless, turn me Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Marketers have voted Facebook as their preferred social platform for campaign development and evaluation the Direct Marketing Association’s (DMA) inaugural ‘social media scorecard’. The poll of 171 social marketers based in the UK found that Facebook was the most marketing-friendly social platform ahead of LinkedIn and Twitter, which were placed second and third respectively. YouTube was voted fourth and Google+ came fifth. While Facebook was preferred overall, Twitter returned favourable results for building brand awareness and LinkedIn was deemed the best platform for its user targeting tools. Lynsey Sweales, member of the DMA social media council and CEO of SocialB UK, said: “For Read full story › Source: The Drum...
Read More
Industry News