Posts made in April, 2014

on Apr 17, 2014

By Angela Haggerty Businesses have been invited to enter ‘The Glasgow 2014 Digital Sprint’, a £30,000 competition encouraging digital innovation ahead of the Glasgow 2014 Commonwealth Games. In partnership with Scottish Enterprise, the competition from the Glasgow 2014 organisers is challenging business to come up with ideas that use digital to “enhance the overall experience” for people during the Games, or to create a digital product that will help leave a Games legacy. Paul Giblin, Glasgow 2014 digital media manager, said: “Digital has already played a huge role in the build up to the Games and helped us engage with key communities across Scotland. Read full story › Source: The Drum...

on Apr 17, 2014

With most of the bigger media pitches now wrapped up (much to the satisfaction of Sir Martin Sorrell), you d have thought that agencies would be taking a breather for Easter. Sadly, none of it. MediaCom is among the agencies waiting eagerly for the outcome of the eBay EMEA contest with media spend tipped to top 100 million which should conclude this week. That would complete quite a week for WPP. Carat is the UK incumbent. DFS has issued a brief for its direct marketing, data analytics and planning and content strategy accounts through AAR, with a shortlist currently being compiled. Read full story › Source: Campaign...

on Apr 17, 2014

By James Swift Young’s Seafood is reviewing its estimated £10 million creative account as the Findus Group-owned fish brand looks to increase its in­vestment in above-the-line advertising. Read full story › Source: Campaign...

on Apr 17, 2014

By Louise Ridley Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign. Read full story › Source: Campaign...

on Apr 17, 2014

By James Swift Increases in client spend on traditional media channels have outstripped that on digital for the first time in three years, according to the latest IPA Bellwether Report. Read full story › Source: Campaign...