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Posts made in April, 2014

Japanese researchers devise emotionless zombie specs

on Apr 17, 2014

By John Glenday Researchers in Japan have jumped upon the hi-tech glasses bandwagon sparked by Google by concocting their own take on the specs of the future. The device incorporates special OLED lenses which display a creepy flickering pair of zombie eyes over the wearer’s true visage, allowing the owner to mask their true feelings from others. Developed by Prof Hirotaka Osawa the device has the express intent of creating an ‘emotional cyborg’ and is touted as being suitable for use by nurses, waiters, teachers and therapists who work in people-centric environments. Speaking to the BBC Osawa said: “Our developed society requires workers to behave more Read full story › Source: The Drum...

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Reckitt kicks off Euro digital pitch

on Apr 17, 2014

By Louise Ridley Reckitt Benckiser, the consumer goods giant, is holding a digital pitch covering 19 of its brands across Europe. Read full story › Source: Campaign...

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Metro launches content agency

on Apr 17, 2014

By Arif Durrani Metro, the free newspaper, has formed an in-house creative agency called Story to meet increasing demands around content marketing. Read full story › Source: Campaign...

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Agencies line up for beer promotion task

on Apr 17, 2014

By Jamews Swift Global Brewers Initiative, the consortium of alcohol manufacturers seeking to boost beer sales, is looking for an agency to handle its UK advertising account. Read full story › Source: Campaign...

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