Posts made in April, 2014

on Apr 16, 2014

By Ishbel Macleod Cider brand Magners has launched an off trade promotion, giving £1,000 to a customer a day, as part of its Now is a Good Time marketing proposition. Backed with a marketing and PR drive targeted at Magners’ key demographic of sociable 20 – 30 year olds, the promotion will also be pushed across Magners’ Twitter, Facebook and Instagram channels. Ed Shoebridge, head of customer marketing at Magners, said: “Magners Irish Cider is the UK’s favourite bottled apple cider brand, synonymous with spontaneous summer fun. The new £1k-a-day off trade promotion aligns with the Now is a Good Time proposition, giving our customers Read full story › Source: The Drum...

on Apr 16, 2014

By Gillian West The number of advertisers working with no agency support has increased for the second successive year, with 13 per cent now managing the process in-house according to the 2014 edition of The Soda Report. Collated by Soda, the voice of the digital agency and production community, the report includes Soda’s annual digital marketing outlook survey of the changes taking place across the industry. According to the findings (collated from 736 respondents) after years of growth half of those surveyed plan to keep digital budgets level in 2014, though there has been a notable rise in non-marketing related initiatives including data, Read full story › Source: The Drum...

on Apr 16, 2014

By Jessica Davies Marketing budgets have seen their biggest increase in 14 years, with almost 30 per cent of companies registering an increase in budgets during the first quarter of 2014, according to the latest IPA Bellwether Report. This is markedly higher than the fourth quarter of 2013, during which only 11 per cent of companies listed an increase in marketing budgets, with12.3 per cent the highest for the whole of 2013. Nine per cent of companies registered a fall in marketing budgets, which, along with the 30 per cent that cited an increased, resulted in a net balance of a 20.4 per Read full story › Source: The Drum...

on Apr 16, 2014

By Ishbel Macleod Life has appointed a growth and reputation director to its team, as well as two creative directors. Owen Catto and Shaun Loynds join the team as creative directors in Life’s London and Birmingham offices respectively. Catto arrives from Wax Communications where he held the same role, while Loynds from McCann where he was creative group head. At Life, Loynds will become joint creative director with Martin Tripp. Anna Stone takes the growth and reputation director role, where she will look to grow Life’s client list and build the agency’s profile. Ian Humphris, Life founder and managing director, said: “In pursuing our aggressive growth Read full story › Source: The Drum...

on Apr 16, 2014

By Natalie Mortimer Twitter has created a new toolkit to help marketers plan for real-time moments, allowing brands to join the conversation around news and current events. The #OwnTheMoment tool is an interactive calendar designed to help companies to plan tweets around current events. Filtered by event type and featuring sample tweets, the tool also gives business tips on how to make the most of news and events on Twitter. Cadbury revealed in February that it is looking to embrace more real-time marketing activity after it successfully capitalised on the Brit Awards. Read full story › Source: The Drum...