Posts made in April, 2014

on Apr 16, 2014

MasterCard to use union to invigorate its 16-year old ‘Priceless’ marketing strategy. Read full story › Source: Marketing Week...

on Apr 16, 2014

By Joseph Liu This article is the first in a 2-part series on defining your personal brand. Sometimes, our lives move so fast that we don’t always stop to assess where we’re going, whether our current career goals are truly aligned with what we desire for our lives. I’ve certainly been guilty of that myself. However, when taking on a new role or facing a turning point in your career, you may often find yourself reevaluating who you really are, what you stand for, and ultimately, how to align your professional career with Read full story › Source: The Drum...

on Apr 16, 2014

By Gillian West The L’Oreal Group has selected Sitecore help enable its marketers to deliver personalised customer experiences. The deal sees L’Oreal’s portfolio of brands, including Vichy, L’Oreal Paris, Maybelline and Garnier, using Sitecore’s technology to change the way women and men experience beauty online. L’Oreal SA, chief information officer, Jean-Christophe Sautory, commented: “As the leader in customer experience management, it was a natural move from our existing in-house platform to Sitecore’s enterprise-class experience platform. With Sitecore, we can deliver compelling, personalised and immersive digital experiences for our customers globally.” L’Oreal has tasked Sitecore’s experience platform, in combination with its Foundry and Azure cloud offering, Read full story › Source: The Drum...

on Apr 16, 2014

By Natalie Mortimer Outdoor equipment and clothing retailer Go Outdoors has launched a campaign to promote its new range ahead of the spring and summer camping season. Created by McCann Manchester, the campaign, which looks to position the brand as selling “something for everyone”, kicks off this week with a 20-second TV ad on ITV1 and across selected satellite and digital channels. Commenting on the decision to award the account to McCann Manchester, Go Outdoors head of marketing Sarah Fretwell said: “The McCann team demonstrated a blend of genuine insight into our market and customers coupled with a creative approach that will enable us Read full story › Source: The Drum...

on Apr 16, 2014

By Direct Marketing News E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations. Read full story › Source: DM News...