Posts made in April, 2014

on Apr 16, 2014

By Gillian West Following a jam-packed day of judging our esteemed panel has spoken and we can reveal the finalists for the 2014 MOMAs – Marketing on Mobile Awards, sponsored by Celtra. Now in its second year, this year’s MOMA judges included chairman David Sear, chief executive at Weve; Charlie Hunter-Schyff, head of global ad sales effectiveness for Telefónica Digital; Google Creative Lab’s director of creative strategy, Indy Saha and Sonia Carter, digital marketing and social media, Europe at Mondelēz International amongst others. Leading the charge with 15 nominations is Somo with Manning Gottlieb OMD, Mobile5/Universal McCann, Millenial Media, Sony Mobile and Read full story › Source: The Drum...

on Apr 16, 2014

By Jennifer Faull Bing has seen a 60 per cent growth surge, outstripping rival Google which only grew 29 per cent year on year, according to The Search Agency’s 2014 quarterly paid search report. Total spend across Google and Bing increased from the previous year by 35 per cent, with overall spend growth driven by all three device types – desktop, smartphone, and tablet. Mobile, including both tablet and smartphone, accounted for 28 per cent of all impressions. Smartphone impressions jumped 60 per cent compared to tablet at (42 per cent) while desktop only grew (9 per cent). This finding led The Search Read full story › Source: The Drum...

on Apr 16, 2014

By Gillian West Helen Godley and Jon Chapman have been appointed as creative directors at global healthcare communications agency Havas Lynx as it looks to build a centre of creative talent equal to its digital capabilities. Appointed as internal promotions, Godley has been with Lynx for over 10 years working on numerous campaigns, driving business and improving patient outcomes. Chapman is in his third year with the agency previously leading creative campaigns for the likes of Novartis, Janssen and the University of Manchester. Of the appointment Chapman said: “The opportunity now to further drive the creative direction of the agency is incredibly exciting. We Read full story › Source: The Drum...

on Apr 16, 2014

By Natalie Mortimer BBC Three is set to air the entire new series of Australian comedy ‘Jonah From Tonga’ on BBC iPlayer ahead of its terrestrial transmission, shortly after announcing the channel will become online only. Although the plans to move the channel online are still subject to Trust approval, premièring the new series of Jonah on iPlayer is a signal of how the BBC may intend to air content in the future. This is the first time the channel has chosen to show programming on iPlayer first and it also forms part of an international simulcast with ABC Australia’s internet TV Read full story › Source: The Drum...

on Apr 16, 2014

By Angela Haggerty The Scottish Professional Football League (SPFL) has brought in former Southampton FC head of marketing Scott Steedman to lead a change of strategy after the governing football body failed to find a sponsor for the Scottish Premiership. The move comes after a merger between the Scottish Premier League and Scottish Football League last year to form the Scottish Professional Football League (SPFL) and a year-long search for a sponsor for the main title that has, so far, proved fruitless. Now, with Celtic wrapping up the Premiership in March with over two months of the season to go, the SPFL has brought Read full story › Source: The Drum...